Mr. Beast Promoting .Store Domain Names

Mr. Beast is one of the most popular YouTube personalities. In fact, I’m probably not in his target audience, but I find myself watching his viral videos from time to time. My kids and their friends also love watching Mr. Beast.

Mr. Beast’s newest video on YouTube caught my attention because of an in-video advertorial related to domain names. Mr. Beast switched the domain name extension for his merchandise shop from a .com domain name to a .store domain name. Mr. Beast’s store moved from to MrBeast.Store.

In looking at the historical Whois records at DomainTools, I can see the same company that owns has owned MrBeast.Store since at least 2019. The domain name was created in 2017, but it was registered under Whois privacy until 2019.

In the description section of the video, it is clear this is a promotion. It says, “Go buy my merch at and if you’re looking to set up an online store, it should be on a .Store domain. Thanks for sponsoring this video!” I assume this is a paid promotion from Radix, the operator of the .Store domain registry. Not only does it seem like a solid ad buy from the registry, but I am sure Mr. Beast’s domain extension change will bring quite a bit of exposure to .Store domain names.

The video is embedded below, starting at the point he discusses the domain name change:

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. So how much did he get paid???
    Have you heard about FTX??
    So what happened???to those celebrities endorsing and money losses??
    Kudos to Taylor Swift for asking the right question,is it regulated? pretty, smart and very talented

  2. How he promoted his new domain name does sound like typical words of sponsored ads. Although I personally like the purpose of the sponsorship, I think multiple interruptions of unrelated talks occurred during the promotion is not a good idea and could cause distraction.

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