Google

The .App extension is off to a fast start, booking over 100,000 registrations in just a few days. I tried to pre-register a few domain names for the standard fee at GoDaddy, and I ended up with none. It looks like all of the names I was interested in buying were bought by others prior to them becoming available in the General Availability phase.

I don’t think I will be attempting to register any other .App domain names. Based on some experiences negotiating with people who operate apps, I don’t think there is going to be a big appetite to buy domain names at a premium price,. Of course, I could be wrong, but I am not going to spend the time to try and find available .App domain names when I see limited upside.

I am sure there will be some people who

Yesterday, I mentioned the Google I/O session about .App domain names. Google is the operator of the .App registry, and the company is holding a session at its developer conference to discuss its newly released .App domain names. The session takes place today at 4pm PDT (7pm EDT).

Heres a livestream of stage 6:

Google will host its annual developer conference, I/O, from May 8th – 10th in Mountain View, California. Domain names do not generally play any role in the I/O developer conference, but Google is going to be giving some attention to a new extension in one of the sessions.

On May 8th (tomorrow) from 4pm – 5pm, Google will be hosting a session called Introducing .app domain names, and how to secure them. The event will be hosted by Google employees Ben McIlwain and Adrienne Porter Felt. Here’s how the session is described:

“.app, the web’s first secure-only open top-level domain (TLD) for mobile apps and developers, is launching on May 8. This in-depth technical talk covers use cases for .app domain names, HTTP Strict Transport Security (HSTS), best practices for secure website development, and the unique security benefits of .app domains thanks to TLD-wide HSTS.”

As you may know,

Google recently launched Hire, which is, according to TechCrunch, “a new service that helps businesses more effectively manage their internal recruiting process.” After reading the headline on TechMeMe and clicking through to the TechCrunch article, I was very curious about the domain name that Google chose to use for this new service.

As I read through the article to learn about Hire, I wondered if Google had acquired the Hire.com domain name. I also thought that perhaps the company might use its Google-branded TLD for it – Hire.Google. Neither of those options were used by Google. Instead, the company is using Hire.Google.com for this new service.

It sort of makes sense that Google wouldn’t go out and buy Hire.com. It looks like Hire.com is registered to a company called Authoria, Inc. Hire.com currently forwards to PeopleFluent.com, which appears to be how the entity rebranded in 2011. I am not sure if the registrant of Hire.com would sell Hire.com, but if the company was open to selling this domain name, my guess is that it would have a six figure or possibly a seven figure price tag.

The other option I thought about would have been Hire.Google. People in the new gTLD space have talked about Google’s usage of its .Google branded extension