Google recently launched Hire, which is, according to TechCrunch, “a new service that helps businesses more effectively manage their internal recruiting process.” After reading the headline on TechMeMe and clicking through to the TechCrunch article, I was very curious about the domain name that Google chose to use for this new service.
As I read through the article to learn about Hire, I wondered if Google had acquired the Hire.com domain name. I also thought that perhaps the company might use its Google-branded TLD for it – Hire.Google. Neither of those options were used by Google. Instead, the company is using Hire.Google.com for this new service.
It sort of makes sense that Google wouldn’t go out and buy Hire.com. It looks like Hire.com is registered to a company called Authoria, Inc. Hire.com currently forwards to PeopleFluent.com, which appears to be how the entity rebranded in 2011. I am not sure if the registrant of Hire.com would sell Hire.com, but if the company was open to selling this domain name, my guess is that it would have a six figure or possibly a seven figure price tag.
The other option I thought about would have been Hire.Google. People in the new gTLD space have talked about Google’s usage of its .Google branded extension and highlighted it as a use case for dot brands. Not only has Google not used Hire.Google for the service, but if you visit Hire.Google, that domain name doesn’t even forward to Hire.Google.com. In fact, a Whis search at DomainTools shows that “This domain is not registered.” I presume there would be little to no type in traffic on Hire.Google, but there would be a very minute cost to set up this forwarding to at least show some interest in the .Google domain name.
I am sure there are examples of Google using its .Google domain extension. For instance, Registry.Google is Google’s domain registry website. However, from my vantage point, Hire being launched on Hire.Google.com instead of Hire.Google, shows me that it does not seem like there is any type of company initiative or mandate to use a .Google web address for new products or services. I would imagine that if Google thought its .Google extension was the future (as I have heard some people in the domain industry say), I presume the company would launch new initiatives on .Google domain names rather that Google.com subdomain names.