Bought by Founder of Google's Gradient Ventures |
Neustar Domain Names Bought by Founder of Google’s Gradient Ventures


The domain name was sold in an expiry auction at GoDaddy Auctions last week. GoDaddy Aftermarket VP Paul Nicks told me that the $125,001 sale of set a GoDaddy Auctions record for the largest sale on its auction platform.

This morning, the Whois record updated, and the new registrant is listed as Anna Patterson. Although there is no organization listed in the Whois record, a Google search showed me that Patterson is the Founder and Managing Partner at Gradient Ventures. According to Crunchbase, “Gradient Ventures is Google’s new AI-focused venture fund – investing in and connecting early stage startups with Google’s resources, innovation, and technical leadership in artificial intelligence.” Gradient Ventures was founded earlier this year. I presume the domain name acquisition was related on behalf of the venture fund, despite the Whois record bearing Patterson’s name.

After the auction closed, some people expressed doubt about whether or not the sale would close. Because of the way GoDaddy Auctions works, domain registrants have some additional time to renew a domain name after an auction closes. GoDaddy announced its expiry process is changing, but the auction was subject to the old policy. Since the Whois record updated, I can only assume the auction was fulfilled. is currently resolving to a generic GoDaddy landing page. It will be interesting to see if Gradient Ventures opts to continue using the Gradient.Google domain name for its corporate website and forward to it, or if the company decides to use for its website instead. I will keep an eye on this.

With the sale completed, will rank as the 34th largest public domain name sale of the year on DNJournal, assuming there were no other larger acquisitions since the last update.

A commenter name Naji seems to have nailed this acquisition. He was the first person to mention Google’s Gradient Ventures in a comment last week.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (5)


    Makes sense but who was the 2nd bidder that wanted this almost as much as Google’s venture fund?

    November 27th, 2017 at 9:33 am



      In reply to Tony | November 28th, 2017 at 1:33 pm


    Gradient Ai is using the domain name not
    Nice report. thanks

    November 27th, 2017 at 9:34 am

      Elliot Silver

      Obviously those are two different companies. Gradient Ventures, whose founder now owns, can be found at Gradient.Google, not

      November 27th, 2017 at 9:38 am


      Who cares!?

      In reply to Elliot Silver | November 28th, 2017 at 12:34 am

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