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GoDaddy is a privately owned, Internet-based company that provides a variety of services including domain name registration, web hosting and e-business software sales. The company, which is headquartered in Scottsdale, Arizona, was founded by Bob Parsons. Parsons previously owned a financial services software company, which he sold in the mid-1990s upon retirement. He came out of retirement in 1997 to form Jomax Technologies, the predecessor to GoDaddy.

Since it’s inception, GoDaddy has risen to become the largest domain registrar in the world, with tens of million of domains registered to its clients. The company ranks as the world’s largest ICANN-accredited registrar; it’s approximately four times larger than its nearest competition. Recent corporate acquisitions include Outright, Locu, Afternic, and Media Temple.

GoDaddy has redefined Internet hosting services, and it has been the recipient of numerous industry awards and accolades. Among these awards are the 2001 Arizona BBB award for Business Ethics and the 2011 SC Magazine award for Best Security Team. In 2011, it ranked number four in the Phoenix Business Magazine list of “Best Places to Work in the Valley” and it made the 2012 Forbes list of “Best 100 Companies to Work For.”

Known for its sometimes controversial commercials and interesting spokespersons, GoDaddy also sponsors a number of charitable causes in support of domestic violence and child abuse awareness, and sports events, including NASCAR and the Super Bowl. In 2013, the company shifted its advertising strategy to focus more on small to medium sized business owners (SMB). Reflecting this change, its commercials and advertising materials shifted from “sexy” to smart.

GCD Hiring Senior Client Success Manager


GoDaddy Corporate Domains (GCD) is looking to hire a Senior Client Success Manager. This position would be well suited for someone who has domain industry experience and expertise, particularly for someone who has worked with corporate clients. In essence, the Sr. Client Success Manager position seems to be similar to the role of a Sr. Account Executive or Sr. Account Manager.

The company would like to hire someone with domain industry experience. Here’s an excerpt from the job listing regarding domain industry experience:

Court Order Should be Required for Domain Lock in a Business Dispute


For the last several days, the most actively discussed domain industry topic is related to GoDaddy locking some of Brent Oxley’s valuable domain names, including Create.com. This was done as a result of a legal dispute filed in India. If you have not been following, you can read the NamePros thread or the original article on JamesNames.com to catch up on what reportedly happened.

GoDaddy VP Paul Nicks posted an update last night on NamePros, writing in part:

“As we’ve started to have these conversations, we’ve identified a couple of things that could have gone better in Brent’s case. First, we erroneously told Brent that a court order was issued when, in fact, we were served with a legal complaint, starting a lawsuit. This doesn’t change how we would have or did act, but it was inaccurate to describe it as a court order. Second, we needed to do a better job in proactively notifying Brent of the domain locks on his domains. We’re taking these learnings and applying them to our procedures going forward.

Uniregistry: “Change your Market Payout Profile”

I received an “Action Required” email from Uniregistry this morning, and I want to pass the message along to people who might simply disregard it. According to the email, Uni (now a GoDaddy brand) has changed its payment processor in the Uniregistry Market. Uniregistry is now using Tipalti for its Market payments. As a result, customers are required to update their payment settings in order to get paid.

I have no idea how long a payment update takes to process, so this is something Uni Market customers will want to address before their next sale to avoid delays. I don’t really sell via Uni, so I don’t think I am going to touch anything. It’s unfortunate that GoDaddy / Afternic customers can’t simply select the current settings they have since it’s essentially the same parent company.

On a totally unrelated note, it’s a bit peculiar that the logo branding in the email and on-site is “Uni” but all of the messaging is “Uniregistry.” In my non-expert opinion, they should pick a brand name and stick to it.

Here’s the email I received this morning:

GoDaddy’s 12/20 Portfolio Acquisition was for $17 Million


In January of 2021, I believe Jamie Zoch was first to report another domain name portfolio acquisition made by GoDaddy. I also noticed the acquisition via my DomainTools Registrant Alert email when thousands of domain names transferred to the GoDaddy’s NameFind entity.

At the time the acquisition was confirmed, no details were shared by GoDaddy beyond the deal confirmation. This morning, George Kirikos appears to have found more information about the acquisition value:

Aman Bhutani on CNBC Discussing GoDaddy’s Q4


Like many tech companies, GoDaddy has been doing quite well during the pandemic. The company reported its Q4 2020 earnings on Thursday, and the company reported strong earnings. The stock (GDDY on Nasdaq) traded lower to $85.75 on Friday, down 7.65%. It is still trading close to its 52 week high.

GoDaddy CEO Aman Bhutani participated on CNBC’s Closing Bell on Friday to discuss the company’s fourth quarter earnings report, and I embedded the video of his appearance below:

The Value of Automated Appraisals

98+% of domain names are meh. They may not all be junk, but they aren’t gems either. My domain portfolio is full of meh-ish domain names, and I bet yours is, too. There’s nothing wrong with meh domain names. They sell every day on every platform and at every domain registrar. Businesses and people use meh domain names when it matches a brand name or when they can’t afford to buy a gem domain name.

Automated appraisals like the GoDaddy appraisal tool or Estibot take a lot of heat from domain investors – and rightfully so in many cases. I get aggravated when a prospective buyer approaches me about one of my gem domain names and says, “well GoDaddy appraises the domain name at $x,” and $x is thousands of dollars lower than the purchase price in a public auction, let alone the price I would consider accepting. Even GoDaddy prices many of its gems well above their appraised value.

Automated appraisals can be annoying and frustrating deal killers.

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