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GoDaddy is a privately owned, Internet-based company that provides a variety of services including domain name registration, web hosting and e-business software sales. The company, which is headquartered in Scottsdale, Arizona, was founded by Bob Parsons. Parsons previously owned a financial services software company, which he sold in the mid-1990s upon retirement. He came out of retirement in 1997 to form Jomax Technologies, the predecessor to GoDaddy.

Since it’s inception, GoDaddy has risen to become the largest domain registrar in the world, with tens of million of domains registered to its clients. The company ranks as the world’s largest ICANN-accredited registrar; it’s approximately four times larger than its nearest competition. Recent corporate acquisitions include Outright, Locu, Afternic, and Media Temple.

GoDaddy has redefined Internet hosting services, and it has been the recipient of numerous industry awards and accolades. Among these awards are the 2001 Arizona BBB award for Business Ethics and the 2011 SC Magazine award for Best Security Team. In 2011, it ranked number four in the Phoenix Business Magazine list of “Best Places to Work in the Valley” and it made the 2012 Forbes list of “Best 100 Companies to Work For.”

Known for its sometimes controversial commercials and interesting spokespersons, GoDaddy also sponsors a number of charitable causes in support of domestic violence and child abuse awareness, and sports events, including NASCAR and the Super Bowl. In 2013, the company shifted its advertising strategy to focus more on small to medium sized business owners (SMB). Reflecting this change, its commercials and advertising materials shifted from “sexy” to smart.

GoDaddy Registry: GoDaddyRegistry.com was Registered in March

One of the tools I use on a regular basis is the Brand Monitor tool at DomainTools. This tool allows people to track domain name registrations (and deletions) using keywords such as brand names. This allows brands to track third parties who are registering domain names with their brands in them, and the tool also allows third parties, such as journalists, to track brand-related domain name registrations.

Yesterday evening, GoDaddy announced it was acquiring Neustar Registry. Once the acquisition is complete, the Neustar team would be called GoDaddy Registry. Had I, or others, been tracking GoDaddy related domain name registrations, we may have been alerted that something was up almost a month ago.

GoDaddy Acquires Neustar – Gets Into Registry Business (Updated)


GoDaddy is the largest domain name registrar in the world. The company sells domain name registrations on behalf of domain name registries such as Verisign (.com and .net), Donuts (.Ventures and .News), Google (.App and .New), Neustar (.Biz and .CO), and quite a few others. Up until today, GoDaddy has not gotten involved in the management of domain name registries, and has only sold domain names on behalf of registries.

This afternoon after the stock market closing bell, GoDaddy announced that it has reached a deal to acquire Neustar’s registry management business. Neustar is a privately held business that operates a variety of domain name extensions such as .NYC, .Biz, and .US, and the company also offers back-end management services for many other domain name extensions. According to the press release I received and published below, the Neustar Registry business includes the operation of or services to “more than 215 TLDs and approximately 12 million domains.” The new business unit will be called GoDaddy Registry.

I understand that the acquisition price for GoDaddy’s acquisition of Neustar’s registry business is

Changes for Uniregistry Customers This Week

In February of this year, GoDaddy announced that it reached a deal to acquire Uniregistry. As a result of this acquisition, there are going to be some changes for Uniregistry domain name registrants and customers. On March 31, Uniregistry emailed its customers to let them know what was going to be changing once the deal closes, “on or about April 8, 2020.” April 8th is coming up on Wednesday, and I want to share the email I received so people know what is happening and what to expect.

I appreciate how the email intertwined easy to read commentary with some required legalease to make it easier to understand what is changing and what is remaining the same. I would suggest reaching out to Uniregistry representatives or GoDaddy representatives if you have any specific questions about what will be happening to customers, domain names, and their accounts.

In short and from my understanding, not much is actually changing for Uniregistry customers beyond contractual changes that don’t seem like they will impact the customer experience.

Here is the email I received from Uniregistry:

GoDaddy Employee “Fell Victim to a Spear-fishing or Social Engineering Attack”

Earlier today, I published an article about a reported “security incident” involving Escrow.com. In the statement outlining what happened, Escrow.com wrote, “hackers got access to our domain registry account for the Escrow.com domain through a breach of our domain registrar’s systems.” I emphasized the last part of the statement because it seems to lay the blame on the company’s domain registrar rather than the fault of an Escrow.com employee or agent.

A Whois search reveals that the Escrow.com domain name is registered at GoDaddy. I reached out to GoDaddy representatives to see if they could shed some light on this incident. A company representative sent me an email this evening, and it would appear that the issue impacted a handful of customers (who have all been notified). Here’s what I was told by GoDaddy:

GoDaddy: No Coronavirus Domain Names on Its Aftermarket

Yesterday afternoon, James Bladel, GoDaddy VP of Public Policy, published an article discussing what GoDaddy is doing to combat coronavirus-related fraud and abuse. The article comes in the wake of a letter that was sent to GoDaddy by the office of New York State’s Attorney General Letitia James concerning domain names being used for fraudulent schemes and scams. GoDaddy already publicly replied to the NYAG via Twitter.

Here’s what GoDaddy has been reportedly doing to combat fraud related to domain names registered or hosted at GoDaddy:

COVID19.com Forwarding to World Health Organization Website

Domain investors often get a bad rap during various emergencies and tragedies. Sometimes the criticism is warranted when speculation on tragedy-related domain names is distasteful to many. There are always going to be journalists who look at speculative domain registrations as a way to show examples of people attempting to profit from domain names. Even when domain speculation is not done by domain investors, these types of articles portray the business of domain investing in a poor light.

When it comes to the COVID 19 coronavirus outbreak, this is no different. There have been quite a few articles written about related domain names, with a particular focus on scams and schemes involving domain names that are associated with the ongoing, worldwide pandemic.

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