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GoDaddy is a privately owned, Internet-based company that provides a variety of services including domain name registration, web hosting and e-business software sales. The company, which is headquartered in Scottsdale, Arizona, was founded by Bob Parsons. Parsons previously owned a financial services software company, which he sold in the mid-1990s upon retirement. He came out of retirement in 1997 to form Jomax Technologies, the predecessor to GoDaddy.

Since it’s inception, GoDaddy has risen to become the largest domain registrar in the world, with tens of million of domains registered to its clients. The company ranks as the world’s largest ICANN-accredited registrar; it’s approximately four times larger than its nearest competition. Recent corporate acquisitions include Outright, Locu, Afternic, and Media Temple.

GoDaddy has redefined Internet hosting services, and it has been the recipient of numerous industry awards and accolades. Among these awards are the 2001 Arizona BBB award for Business Ethics and the 2011 SC Magazine award for Best Security Team. In 2011, it ranked number four in the Phoenix Business Magazine list of “Best Places to Work in the Valley” and it made the 2012 Forbes list of “Best 100 Companies to Work For.”

Known for its sometimes controversial commercials and interesting spokespersons, GoDaddy also sponsors a number of charitable causes in support of domestic violence and child abuse awareness, and sports events, including NASCAR and the Super Bowl. In 2013, the company shifted its advertising strategy to focus more on small to medium sized business owners (SMB). Reflecting this change, its commercials and advertising materials shifted from “sexy” to smart.

Multiple Extensions: a GoDaddy Appraisal Observation


When researching domain names to buy, one indicator of value I look at is the number of other extensions that are or have been registered. My thinking is that if others have registered the .net, .org, .info, and other extensions with that same keyword, there are likely some immediate suiters for the .com domain name I am evaluating.

When looking at GoDaddy Auctions, the GoDaddy Appraisal is shown on each landing page. While I don’t give that value more credence than I should, it is undoubtedly one signal I look at when trying to find valuable domain names up for auction.

One observation I have made is that the GoDaddy Appraisal seems to be higher when there is more than one extension registered. Here’s a completely hypothetical example of the differences I think I noticed based on this observation:

Why the GoDaddy Acquisition is Newsworthy


Last week, I shared the news about NameFind (GoDaddy) acquiring a domain name portfolio from Yummy Names (Tucows). Although I could only see a handful of domain names transfer, I concluded that it must have been a portfolio acquisition because I have not seen GoDaddy acquire small groups of domain names before. This indicated the company bought a portfolio and GoDaddy’s Paul Nicks confirmed the news. As is typical, Paul declined to tell me how many names the company bought nor did he share the dollar value of the acquisition. Despite this, I still believe this acquisition is newsworthy.

In my opinion, GoDaddy has more domain name sales data than anyone else in the business. GoDaddy manages its own portfolio of hundreds of thousands of domain names, and it also has oversight on sales and offers received by its clients via Afternic and elsewhere within GoDaddy. I would speculate that GoDaddy can see and track offers and sales on several million domain names. This is in addition to GoDaddy Auctions, which is more focused on the wholesale side of the market. A few domain brokers may have as good (or better) of a read on the highest end of the domain name aftermarket, but GoDaddy has more intel on the overall health of the aftermarket than any other company.

This portfolio acquisition is newsworthy to me because it shows me that GoDaddy has

Daily Poll: Will New GoDaddy Landers Perform Better?


Andrew Allemann reported that GoDaddy has (finally) added its logo to domain name inquiry landing pages on a subset of domain names in its NameFind portfolio. You can look at the screenshot Andrew provided or you can visit Cuisine.com to see how the new landing page looks. To compare to the old landing page – and the one still used by most of its domain names – you can visit Tornado.com.

I believe the thinking is the GoDaddy logo will enhance trust over the Afternic logo since more people are familiar with GoDaddy than Afternic. If trust is established at the outset, people may be more inclined to submit offers. On the other hand, people may not even notice the difference or care that it’s GoDaddy vs. Afternic.

Do you think the new / revised GoDaddy landing page will perform better?

GoDaddy Acquires Another Portfolio from Tucows


In my DomainTools registrant monitor email this morning, I noticed quite a few generic domain names moved into GoDaddy’s NameFind portfolio. Prior to the transfer, the domain names had their registration information blocked due to GDPR, but the DomainTools Whois History tool showed me the registrant details prior to GDPR.

With this information, I was able to see that GoDaddy acquired another domain name portfolio from Yummy Names, a business operated by Tucows. GoDaddy Aftermarket VP and GM Paul Nicks confirmed the acquisition to me in an email.

I am sure additional domain names will continue to transfer from Tucows to GoDaddy over the coming days, but so far, it looks like Tool.com could be the gem of the acquired domain names.

Paul was

How to Resolve 2 Afternic Errors Within GoDaddy Account


The integration between Afternic and GoDaddy makes it easier for me to list my GoDaddy-registered domain names for sale via Afternic. It’s also simple to update prices for active listings. I have regularly come across a couple of bugs and finally learned what was causing them. I want to share the root cause of the problem as well as a solution until the issue is resolved by GoDaddy engineers.

On occasion when trying to list domain names for sale on Afternic from within my GoDaddy account, I received this error message:

“Domain listing were not created. Due to some backend error we are not able to create the domain listings.”

Another issue I have come across is on the page where I can edit prices of Afternic-listed domain names. When I click the update button, everything below the header

Stages of an Afternic Fast Transfer DLS Sale


After selling a name via Afternic Fast Transfer, I was kiddingly chatting with a friend about the stages I go through each time I get an email with this subject: “Congrats [Domain Name] has sold via Afternic Fast Transfer DLS.” I thought I would share with you:

Stage 1 – Excitement – I am happy and excited that I sold a domain name via Afternic Fast Transfer. These emails don’t happen daily, so it’s always a nice bit of excitement to see one in my inbox. It can also take a moment to process the name in my brain, especially on mobile, so it is always exciting to see if it’s going to be a nice sale.

Stage 2 – Anticipation – Much to my chagrin (and despite a few nudges to GoDaddy), the sale price is not included in the notification email. To find out the sale price, I need to either log in to my Afternic account, email my account manager, or use DomainTools. I usually have a general idea of the sale price, but sometimes it’s been a while since I set or changed the price, so I keep my fingers crossed that it was a decent deal.

Stage 3 – Regret – Shoot

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