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GoDaddy

GoDaddy is a privately owned, Internet-based company that provides a variety of services including domain name registration, web hosting and e-business software sales. The company, which is headquartered in Scottsdale, Arizona, was founded by Bob Parsons. Parsons previously owned a financial services software company, which he sold in the mid-1990s upon retirement. He came out of retirement in 1997 to form Jomax Technologies, the predecessor to GoDaddy.

Since it’s inception, GoDaddy has risen to become the largest domain registrar in the world, with tens of million of domains registered to its clients. The company ranks as the world’s largest ICANN-accredited registrar; it’s approximately four times larger than its nearest competition. Recent corporate acquisitions include Outright, Locu, Afternic, and Media Temple.

GoDaddy has redefined Internet hosting services, and it has been the recipient of numerous industry awards and accolades. Among these awards are the 2001 Arizona BBB award for Business Ethics and the 2011 SC Magazine award for Best Security Team. In 2011, it ranked number four in the Phoenix Business Magazine list of “Best Places to Work in the Valley” and it made the 2012 Forbes list of “Best 100 Companies to Work For.”

Known for its sometimes controversial commercials and interesting spokespersons, GoDaddy also sponsors a number of charitable causes in support of domestic violence and child abuse awareness, and sports events, including NASCAR and the Super Bowl. In 2013, the company shifted its advertising strategy to focus more on small to medium sized business owners (SMB). Reflecting this change, its commercials and advertising materials shifted from “sexy” to smart.

When GoDaddy Works For You, and When They Don’t

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I list the majority of my domain names for sale on GoDaddy via its Afternic distribution network. These are the easy to replace inventory types of domain names I try to buy and/or sell every day for reasonable prices and returns. Some of my most valuable domain names are not listed for sale via GoDaddy though.

When one of my domain names that is listed for sale on Afternic gets an offer, a broker typically contacts me to let me know how much the prospective buyer is willing to pay. GoDaddy is working on my behalf on this type of negotiation, and they work with the buyer to try and get a deal done at my asking price or close. If a deal is successful, I am responsible to pay the full commission. By way of example, if someone offers $2,000 for my domain name and I take it, I will net about $1,600.

Scott Wagner on Howard Lindzon’s Podcast

Former GoDaddy CEO Scott Wagner was the guest on Howard Lindzon’s Panic with Friends podcast. In addition to being an author, Howard is an angel investor, fund manager, and co-founder of StockTwits. His insights are always worth considering, and I enjoy listening to people like him talking about domain names. Scott served as CEO of GoDaddy prior to Ahman Bhutani. He left the company in 2019 due to undisclosed health reasons.

The podcast, embedded below, is not solely focused on domain names. According to Howard’s description of the episode, “In this episode, Scott and I talk about his career path, the domain industry, the state of the markets, content syndication, ecommerce, digital real estate, SPACs, Scottsdale National, branding and more.”

I have not had time to listen to the podcast yet, but I will when I have some free time.

Minimum Offer Doesn’t Carry Over to Afternic Partners

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I have a large percentage of my domain name portfolio listed for sale on Afternic. The vast majority of those domain names are listed for sale with a buy it now price and minimum offer considered. More often than not, buyers tend to purchase my domain names via Afternic at the buy it now price rather than submitting a lower offer, and I like those types of easy deals.

On a handful of higher valued inventory I have listed at Afternic, I do not have a buy it now price set. The domain name market tends to be dynamic, and my pricing can change on those higher valued names on a more regular basis depending on a number of factors. Those names do have a minimum offer price I would consider to open a conversation.

For instance, I have Revitalize.com listed for sale on Afternic without a buy it now price. The domain name has a minimum offer of $145,000. If someone were to do a search to buy Revitalize.com at GoDaddy, they would see it is listed for sale with a minimum offer of $145,000. The purpose is to weed out unqualified buyers, so it does not waste my time or waste the time of GoDaddy’s brokers:

GoDaddy to Introduce Branded BIN Landing Page

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I was on a call with GoDaddy this morning where the company shared some insights from the past year along with some things that are coming in 2021. One of the most exciting things I think domain investors will appreciate is that GoDaddy will be launching a GoDaddy-branded buy it now landing page for domain names listed for sale on Afternic.

GoDaddy has launched this buy it now page on a handful of domain names from its portfolio for testing purposes. Although it does not appear to be in use directly on the landing page right now, a visitor who clicks the purchase link on the top of the TowelSpa.com landing page will be able to access this BIN page. For the time being, you can check out the lander to see for yourself. A screenshot of the lander is below:

GoDaddy Acquires Another Portfolio for NameFind

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GoDaddy has acquired another domain name portfolio, which will be added to the company’s NameFind portfolio. Jamie Zoch first reported the acquisition in a tweet this morning:

GoDaddy SVP and Aftermarket GM Paul Nicks confirmed that the company made the acquisition in an email to me. “I can confirm, we acquired another portfolio and are excited to price the domains and bring them to market,” he told me.

Text Message Spam from “G0-Daddy Designs”

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Last October, I changed the phone number I have on my Whois address for domain names I acquire and have registered at NameBright. I am using a Google Voice account with “Do not disturb” on since any phone calls or text messages to that number will be spam from businesses who think my “new” looking domain name registrations mean I am in the market for development or design services.

Since setting up this Google Voice account, I have had over 1,000 phone calls with a bunch of voicemails and text messages. Having the Google Voice account has really helped reduce the volume of unsolicited calls and texts.

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