GoDaddy to Offer Lease to Own via Afternic

One of the most helpful offerings from is the easy to use Lease to Own (LTO) purchase option. Domain name buyers who do not want to spend the money to acquire a domain name at the time of the sale can opt to pay for it over a period of time when offered by the seller. was acquired by GoDaddy last year, and the LTO option is now coming to Afternic. This means domain name buyers shopping on GoDaddy will be given the ability to purchase a domain name over a period of time, if leasing is offered by the seller of the domain name.

Afternic posted a tweet about the new offering along with an article that covers how sellers will be able to add the LTO option to their domain names listed for sale via Afternic:

I would recommend that domain investors who utilize the LTO option and who successfully sell a domain name in this manner should keep an eye on how their domain name is being used. I believe there are protections in the TOS to ensure domain names aren’t misused, but it is a good idea to keep an eye on that, particularly if a domain name could infringe on a trademark. It would suck to sell a domain name via LTO and see it parked with infringing links, which is just asking for a UDRP to be filed.

At the moment, the price limit for LTO deals is $100,000. I think this amount is too low. The advantage of a LTO deal is that an expensive domain name becomes more affordable up front, and being able to offer the LTO option on a higher value domain name would be a strong selling point.

I have more than 10 ongoing LTO deals, and I think this is going to be a win for domain investors.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. I find this section of the terms a bit strange. Why that limit in California?:

    What is the highest amount that I can sell a domain for on Lease to Own?
    In most places, highest amount that you can sell a domain name for on Lease to Own is $100,000. This is subject to change in certain circumstances. For example, in California, we support transactions up to $5,000.

  2. It’s good to see this. The only thing Afternic is missing now that Dan has is traffic #s and the ability to instantly change pricing on a large portfolio. LTO is good news but I have to admit you get a good # of them that stop payments.

  3. Btw, I just found a bug. I turned on LTO option and selected lander for our portfolio. It started opening landers now but it does NOT show the pricing we have on domains in the listings. it is showing OLD PRICING from account for all domains.

    This issue needs to be fixed so the AFTERNIC PRICING is shown on the LTO landers.

    Already using these Nameservers:

    Does anyone else see this issue?

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