One of the most helpful offerings from Dan.com is the easy to use Lease to Own (LTO) purchase option. Domain name buyers who do not want to spend the money to acquire a domain name at the time of the sale can opt to pay for it over a period of time when offered by the seller.
Dan.com was acquired by GoDaddy last year, and the LTO option is now coming to Afternic. This means domain name buyers shopping on GoDaddy will be given the ability to purchase a domain name over a period of time, if leasing is offered by the seller of the domain name.
Afternic posted a tweet about the new offering along with an article that covers how sellers will be able to add the LTO option to their domain names listed for sale via Afternic:
Lease to Own is coming to Afternic! Soon, buyers will be able to purchase domain names in monthly installments!
From today, we’re giving early access to all Afternic sellers to enable Lease to Own. Read our blog for the 4 things you can do to be ready: https://t.co/5zYULgyiMm pic.twitter.com/xFiCR0zDYR
— Afternic (@afternic) July 13, 2023
I would recommend that domain investors who utilize the LTO option and who successfully sell a domain name in this manner should keep an eye on how their domain name is being used. I believe there are protections in the TOS to ensure domain names aren’t misused, but it is a good idea to keep an eye on that, particularly if a domain name could infringe on a trademark. It would suck to sell a domain name via LTO and see it parked with infringing links, which is just asking for a UDRP to be filed.
At the moment, the price limit for LTO deals is $100,000. I think this amount is too low. The advantage of a LTO deal is that an expensive domain name becomes more affordable up front, and being able to offer the LTO option on a higher value domain name would be a strong selling point.
I have more than 10 ongoing LTO deals, and I think this is going to be a win for domain investors.
Doesn’t Dan has LTO and other good features that they can use?
So why buy Dan??
I find this section of the terms a bit strange. Why that limit in California?:
What is the highest amount that I can sell a domain for on Lease to Own?
In most places, highest amount that you can sell a domain name for on Lease to Own is $100,000. This is subject to change in certain circumstances. For example, in California, we support transactions up to $5,000.
It’s good to see this. The only thing Afternic is missing now that Dan has is traffic #s and the ability to instantly change pricing on a large portfolio. LTO is good news but I have to admit you get a good # of them that stop payments.
Btw, I just found a bug. I turned on LTO option and selected Dan.com lander for our portfolio. It started opening Dan.com landers now but it does NOT show the pricing we have on domains in the AFTERNIC.com listings. it is showing OLD PRICING from Dan.com account for all domains.
This issue needs to be fixed so the AFTERNIC PRICING is shown on the LTO landers.
Already using these Nameservers:
NS5.AFTERNIC.COM
NS6.AFTERNIC.COM
Does anyone else see this issue?
Takes another piece out of Escrow.com ?
As I mentioned on your comment on DNW, can you email me the details? jiles (at) godaddy.com