Domain Names I Consider Inventory

To follow up with an article from earlier today, I want to share what I consider domain name inventory. Technically, all of my domain names are treated as inventory. If I had a storefront, my domain names would be the products I sell. When it comes to my portfolio, I look at names in two ways – they are either premium domain names or they are inventory.

The inventory I have are domain names that are relatively cheap to buy and replace, and I am happy to move them for a fair but profitable price. If I buy a domain name at auction for $500, I will probably list it for sale for $2,500 – $15,000 depending on a multitude of unquantifiable factors (ie gut feel). If I don’t sell it within the first year or two and I get a $1,500 – $2,000+ offer after that, I might take it just to move the inventory and get liquid. After all, these domain names are replaceable.

To illustrate what I consider to be my inventory, I will share 10 domain names I have purchased at auction or closeout in the last couple of months:


Most of these names were two or three figures. In my opinion, all of these can be replaced relatively easily. I think they will all make nice brands, and I can see a company or person paying a premium from them.

Hope that helps when I describe certain domain names as “inventory.”

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. All my domains are inventory and easily sell-able, no need to spend $1k , all are hand reg at dirt cheap prices and will sell for more than $$$$$–easy peasy hobby. Some of the domains already have offers. going to be huge

    I love domains- the power of words imagination.


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