In September of 2013, a luxury yacht company announced that it had acquired the single letter Y.CO domain name from the .CO Registry. The firm had previously used ycoyacht.com for its url. The acquisition price Y.CO paid remains private.
This morning, Ben Roberts of SuperYachts.com published an article about Y.CO and the launch of its website. In the article, Roberts discussed the Y.CO domain name that the company acquired and how it helps position the company: