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Poll: What is 8.CO Worth?

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Tech Cocktail published an extensive article about the 8.CO domain name  that is now  up for auction via Heritage Auctions. You’ll notice that Tech Cocktail uses Tech.CO for its website, so it isn’t a surprise that the author wrote that 8.CO “may just be the luckiest domain on the Web.”

I think the auction is going to do well, and the article cites quite a few factors that could drive the price significantly higher. Some of the factors cited by the author, in addition to some of my own factors:

4 of “10 African Startups That Rocked 2014” Use .CO

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Over the weekend, CNN published an article written by Loy Okezie that covered  10 African startups that rocked 2014. In the opinion of the author, the ten companies that were profiled “are 10 of the most exciting young companies of the year.”  From a domain name perspective, the most interesting aspect of the article to me is that 4 of the 10 startups that were profiled use  .CO domain names  for their websites. Additionally, 6 of the 10 companies do not use .com domain names for their websites.

Here is a list of the 10 startups that were profiled in this article, as well as the domain names they are using:

Neustar Rings NYSE Opening Bell

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Neustar is one of a handful of domain industry publicly traded companies (stock symbol NSR on the NYSE), and representatives from Neustar rang the opening bell at the New York Stock Exchange this morning to open the trading day.  The focus of the event was on the new .NYC domain names, and representatives from the Office of the Mayor of New York City also participated in the bell ringing.

I embedded the video of the NYSE opening bell ceremony, so you can see how  .NYC was promoted at the New York Stock Exchange. Video of the opening bell is generally carried on the financial news networks, and it is often followed by interviews with some of the participants. I am not sure if that happened in this case, but ringing the opening bell gives good exposure to the companies who participated.

Monsieur: Cool Product on a .CO Domain Name

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In this morning’s CrunchBase Daily email newsletter, I read about Monsieur, a product that is billed as an “intelligent bartending system.” I went to check out the company’s website, and I saw that they are operating on an exact match .CO domain name, Monsieur.CO. The product looks very cool, and I could see it taking off and being used at tailgates, special events, and even at private homes (despite the high cost).

Monsieur is a great brand name for this product because the word “monsieur” is a French word, similar in meaning to the English “Mr.” In this particular case, I don’t think using a .CO domain name is a poor decision because the corresponding .com domain name is owned by Digimedia, and it would likely be expensive (probably very expensive). This is a consumer product, and I think it will be easy to find them. The downside is that

Flock: Directi Launches Business Chat Product

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Divyank Turakhia, co-founder of Directi, announced that his company just launched a chat service targeting business users. The service is called Flock, and the company is using the Flock.CO domain name for this new  business app.

Here’s what Div had to say about Flock in a Facebook post announcing the launch:

“Excited about the launch of our new cool product: http://flock.co – awesome chat service for businesses – teams, groups and workplaces. Runs on iPhone, Android, Windows, Mac, Chrome. Switch devices and pick up right where you left off.”

For companies that have employees all over the world (like

North.CO on Auction at GoDaddy

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Last week, I wrote about Kevin Rose’s startup called North (or North Technologies). Specifically, the business appears to be built on N-o-r-t-h.com, a domain name that contains four hyphens! I don’t recall seeing such a high hyphen to letter ratio in a domain name before!

Ironically, it appears that the North.CO domain name expired on July 20, 2014. Because the domain name is registered at GoDaddy, the domain name is currently up for auction. With a little under 5 days remaining in the auction, the high bid is $365. There have been 30 bids placed in this auction to date, and there have been over 100 views so far.

I can only assume this domain name is

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