In this morning’s CrunchBase Daily email newsletter, I read about Monsieur, a product that is billed as an “intelligent bartending system.” I went to check out the company’s website, and I saw that they are operating on an exact match .CO domain name, Monsieur.CO. The product looks very cool, and I could see it taking off and being used at tailgates, special events, and even at private homes (despite the high cost).
Monsieur is a great brand name for this product because the word “monsieur” is a French word, similar in meaning to the English “Mr.” In this particular case, I don’t think using a .CO domain name is a poor decision because the corresponding .com domain name is owned by Digimedia, and it would likely be expensive (probably very expensive). This is a consumer product, and I think it will be easy to find them. The downside is that