10 years ago in June, the late and great Lonnie Borck kicked off the launch of the .CO extension by purchasing e.CO at a charity auction for $81,000. Lonnie didn’t know about the auction until the morning of the event, but he drove to New York City to get together for dinner and ended up winning the domain name and supporting one of his favorite organizations. I remember that day like it was yesterday. Lonnie eventually sold e.CO for an undisclosed amount.
The .CO extension officially launched a month after the auction of e.CO, and the registry is celebrating its ten year birthday this month. Over the years, many startups have used and embraced .CO domain names, and the extension has taken off.