Snapchat Acquires S.CO from GoDaddy

Several days ago, I reported that the S.CO domain name was acquired by MarkMonitor on behalf of a client. Because the Whois registrant information listed MarkMonitor’s privacy proxy service (DNStination Inc.) as the registrant, it was unknown who was behind the brand protection company’s acquisition.

This morning, a reader named Davis noticed that the S.CO domain name was activated, revealing that Snapchat appears to be the buyer of S.CO. If you visit S.CO right now, you will be redirected to Snapchat’s homepage.

I did some Twitter searching, and I do not see any mentions of the S.CO domain name by Snapchat or any other Twitter user. This isn’t surprising because the company likely hasn’t announced how the domain name will be used. I would not be surprised to see S.CO used as a url shortener in the same way that Twitter uses T.CO and Google uses G.CO, but that remains to be seen.

Prior to the sale, S.CO was owned by NameFind, a domain portfolio company that is operated by GoDaddy. When I reached out to GoDaddy to ask about the domain name sale, the company confirmed that S.CO was sold but the company would not reveal the purchase price (per company policy). Since Snapchat is a publicly traded company, perhaps the acquisition price will be reported in a future SEC filing, although I doubt it was high enough to warrant that.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Zomato Launches Nugget; Acquires Nugget.com

0
Last week, James Booth announced that he sold the Nugget.com domain name, which was listed for sale via Atom.com. He was unable to share...

TRC.com Sets Auction Record at Sav.com

5
TRC.com expired at the end of November 2024. The domain name was apparently registered at a domain registrar that doesn't have a deal with...

Consider Removing “WHOIS” from Domain Name Contracts

0
I use several different domain name purchase or sale agreements depending on the situation. Each of these agreements references "WHOIS" as a means of...

I Appreciate Having a Broker as a Counterparty

10
I appreciate being able to discuss the sale of a domain name with a domain broker representing a third party. Not only does this...

Gong.com UDRP Should be RDNH

1
The Gong Show was a television talent show on ABC in the late 1970s. Contestants would perform a variety of acts while being judged...