MarkMonitor Client Acquires S.CO

It looks like the S.CO domain name changed hands at the end of last week or over the weekend. According to Whois records at DomainTools, S.CO is now registered to DNStination Inc., the proxy provider for MarkMonitor, a brand protection and domain registration company. As of right now, S.CO resolves to a generic GoDaddy landing page.

I believe S.CO was sold by GoDaddy / NameFind, although the purchase price for the domain name will not be revealed per GoDaddy’s policy. Earlier this year, Jamie Zoch reported that GoDaddy “acquired the premium domains held by the .co registry (likely ALL of the remaining ones they held)” via its NameFind business. There were quite a few single letter .CO domain names in that portfolio, including S.CO.

Back in 2012, S.CO had been used by Startup America, an organization that was co-founded by America Online founder Steve Case. At the time, it was announced that the organization would rebrand its url from StartupAmericaPartnership.org to the shorter S.CO domain name. It looks like the organization reverted back to StartupAmericaPartnership.org, although I am not sure when that happened. My guess is that the organization didn’t acquire the domain name from the .CO Registry.

According to NameBio, there have been three publicly reported single letter / number .CO domain name sales:

  • o.co $350,000
  • e.co $81,000
  • 8.co $115,000

I have no idea what GoDaddy / NameFind is asking for its single letter .CO domain names, but if I had to guess, I would say this was a mid to high 5 figure sale (assuming it was sold). If the deal was higher than this amount, it would probably benefit GoDaddy to release the sale price since the company appears to own other single letter .CO domain names.

I will keep my eye on how S.CO is used. I wouldn’t be surprised if a big company acquired the domain name to use it in the same way Google uses G.CO, Twitter uses T.CO, and GoDaddy uses X.CO. We shall see.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

3 COMMENTS

Leave a Reply

Recent Posts

Fox.org UDRP Decision is Upsetting

0
Last night, I saw that WIPO had posted an update regarding the Fox.org UDRP. Fox.org is a domain name registered in 1996, and I...

CEO of NFT.com Shares Domain Name Acquisition Learnings

0
Jordan Fried is the owner of some exceptional domain names. A few of the domain names he owns include NFT.com, PuertoRico.com, and Fried.com. This...

Taking a Blog Break

45
I have been writing articles on my blog since 2007. I have been fortunate to have the advertising support of many domain industry companies...

Some Thoughts About 2023

3
As the year winds down, I have been thinking about what to expect for the upcoming year. I am hopeful that it will be...

How I Am Preparing for the New Year

4
Less than a week remains in 2022. This is generally a quiet week in terms of domain name sales, so I tend to spend...