Two of my favorite things are domain names and the Boston Red Sox (with the exception of this terrible, horrible season). My wife and I have a Red Sox season ticket package, and we get to Fenway Park as often as possible.
I was scrolling through Facebook earlier today, and I saw a highlight from the Red Sox game against the Miami Marlins. The highlight was for a Rafael Devers home run, but that is not what caught my attention. Have a look:
— Red Sox (@RedSox) September 18, 2020
If you guessed it was the homeplate and outfield billboards with a .CO domain name being advertised, you win the jackpot. Miccosukee Resort & Gaming is advertising with the Micco.CO url. Visiting that domain name takes you to its website, Miccosukee.com.
What’s interesting about this url is that it is not the brand (as far as I know), the billboard doesn’t have any context, and there is no http:// or www to ensure people understand it’s a domain name to visit. Although I enjoy playing blackjack and have spent quite a bit of time in south Florida, I was not familiar with the Miccosukee Resort before seeing this .CO advertisement. Perhaps the resort is known as Micco, so the local audience would recognize the branding.
In any case, it’s not often that two of my favorite things collide, so enjoy one highlight from this wasted baseball season.