Brand Marketing

Chris Zuiker Discusses the Rebrand


Chris Zuiker is a senior domain broker at Media Options (Andrew Rosener’s brokerage company). From what I understand, Chris has brokered some of the larger Media Options domain name deals. I saw a video Chris shared on LinkedIn that discusses the recent rebrand. I shared my thoughts on the rebranding from, and I think it’s always good to hear from someone else.

Here’s what Chris had to say about the rebrand to Rebrands as


A company called recently rebranded as The announcement was made in a LinkedIn post and video shared by the company and its founder late last week:

Target Using Logo “Emoji” for Domain Name


Nat Cohen sent me an interesting photo he took today, which I shared with readers below. It appears as if Target is using a Target logo emoji for its url promoting job opportunities at the company. Here is the photo Nat took – pay attention to the url that was shared twice in the advertisement:

XFL Related Domain Names are Registered


While looking through my DomainTools emails this morning, I noticed quite a few XFL domain names registered at MarkMonitor. The domain names were registered under the corporate registrar’s privacy proxy service, DNStination Inc., so the actual registrant of the domain names is unknown. None of the domain names seem to resolve at this time.

Yesterday, the XFL announced it will have teams in 8 cities, and those cities will be revealed on December 5th:

There are more than 8 cities (and regions) represented in the domain registrations I saw and listed at the bottom of the article. If these domain names were registered on behalf of the XFL, it is possible that this was done because of the potential for future expansion or to keep people in suspense. I don’t see any XFL related domain names for potential team names.

Earlier this morning, I reached out to someone associated with the XFL, but I did not hear back about from him.

Here are the cities and geographical areas that were part of the domain names:

Bob Casey For President? Democratic Senator’s Domain Name Registered to GOP


Bob Casey is a United States Senator from Pennsylvania, and he is a member of the Democratic Party. There has been some speculation that Senator Casey could potentially become a candidate for US President in the 2020 election. Here’s an excerpt from an article on discussing the possibility: “In case you missed it — which you easily could have, with the Thanksgiving holiday and attendant travel, eating, drinking and such — Bob Casey says he might run for president.”

With speculation growing about Senator Casey’s potential Presidential run, it looks like the domain name was just registered on November 27. Interestingly, it doesn’t appear to have been registered by Mr. Casey, a supporter of his candidacy, or even a domain name speculator.

According to Whois records at GoDaddy, it appears that someone associated with the Pennsylvania Republican Party registered The registrant email address for the domain name Announces New $50 Million Investment Fund


Shortly after the $1.2 million sale of at the NamesCon auction, I asked readers if they thought this would be the largest publicly reported domain name sale of 2018. We are coming up to the end of the year, and is the second largest sale of the year, behind the $3.5 million sale of

If you were not aware, has been turned into a “publishing, funding and game platform for developers and gamers.” This past week, announced a $50 million investment fund. The news was shared on Twitter by domain broker Kate Buckley:

On the website, the company shares more information about its $50 million Super! Fund initiative:

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