Brand Marketing

Jane.AI Rebrands as Capacity and Gets Capacity.com

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I just saw a tweet from TechCrunch linking to an article announcing that a company called Capacity raised a $13.2 million in its Series B round of funding. In total, the company has raised $23.2 million in funding. The company, which was previously known as Jane.AI, recently secured the brand match Capacity.com domain name.

JetSuiteX Rebrands as JSX with JSX.com

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Founded in 2016, JetSuiteX describes itself as an “affordable private-like air travel for the cost of an airline seat with free snacks, drinks, bags and business class legroom.” Earlier this month, the company announced a rebrand to JSX, and it looks like the company was able to secure the brand match JSX.com domain name in advance of the rebranding.

Here’s an excerpt from the press release announcing the rebrand:

A.Capital Doesn’t Own A.Capital

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TechCrunch published an article about a venture capital firm’s aim to raise $140 million for its third investment fund. The firm is called A.Capital Partners. TechCrunch tweeted about the company and its news, and you can see how the company’s branding is displayed on social media:

CBD.com: “It’s not for sale”

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The Boston Globe published an article about Christian Book Distributors, a company that branded itself as CBD before CBD became a household name for the popular and widely used, cannabidiol. The Christian book publisher and distribution company owns the brand match CBD.com domain name. Smartly, the company also owns ChristianBook.com, which it uses for its website. CBD.com forwards to ChristianBook.com.

Did Taster Get a Great Deal on Taster.com?

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There was an article published in TechCrunch this morning about a startup called Taster, which announced an $8 million round of funding. Crunchbase shows that this company has now raised $13.1 million in total funding to date. A quick search showed me that Taster operates on the brand match Taster.com domain name.

Carvertise: The “Golden Domain Name”

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I want to share a video of a TedX talk that John and Jackie mentioned to me in a pair of comments. In the video, Carvertise CEO Mac Nagaswami discusses his company’s rebranding to Carvertise and what it took to acquire the brand match Carvertise.com domain name. It’s nearly 20 minutes in length, but it is well worth the time when you have an opportunity:

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