Brand Marketing

Apple Arcade: Apple Chooses Apple.co/applearcade

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The forthcoming launch of Apple Arcade was announced several months ago. Apple Arcade is a game subscription service launched by Apple. It is currently being promoted via Twitter and likely other social media outlets:

Element AI Does It Better

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Yesterday, I published an article about a company called Healthy.io. I praised the company for incorporating its .IO domain name within its branding, making it less likely that people will make a mistake when navigating to the startup’s website or sending email to employees. I found an even better example of a company’s wise usage of its ccTLD domain name.

This morning, several tech publications covered the news of a major funding round for a company called Element AI:

Healthy.io Does .IO the Smart Way

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Last night, VentureBeat published an article about a $60 million round of funding for a company called Healthy.io. The healthtech startup has now reportedly raised around $90 million in funding to date:

As you can see, Healthy.io uses the .IO ccTLD for its website. In my opinion, this company is using its non .com domain name in a very smart way.

Extend Shortens its Domain Name by Buying Extend.com

Extend is a “well funded early stage startup,” according to a tweet from its founder and CEO Woody Levin. The San Francisco-based startup had been using the off-brand HelloExtend.com domain name for its website.

According to a tweet from its founder yesterday, the company has acquired its brand match Extend.com domain name:

Datasafe Rebrands as Destruction.com

A Boston-area company announced via press release that it was rebranding its business with a descriptive domain name. Datasafe Information Security, which was founded in 1990 and will be celebrating its 30th anniversary next year, is rebranding as Destruction.com.

Since the company was founded, it’s primary focus of shredding documents has grown beyond paper shredding. The company now offers a variety of destruction services, including electronics, counterfeit or defective products, expired foods, and more. With its expanded focus, I think the Destruction.com branding is stronger and better describes its services.

Kin Secured Kin.com via Microsoft

I saw a VentureBeat article shared via Twitter about a company called Kin announcing a $47 million round of funding. The company has now raised “over $60 million” in funding. After clicking through to the article, I could see that this insurance startup was using the Kin.com domain name.

Recent Posts

UAX.com UDRP: RDNH Finding With Helpful Language

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A UDRP was recently filed against the valuable 3 letter .com domain name, UAX.com. The UDRP was filed at the World Intellectual Property Organization...

My Thoughts About Verisign’s Letter to ICANN

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Verisign submitted a letter (pdf) to ICANN in response to the comments regarding the proposed amendment #3 of the .com registry contract. I want...

Excerpts from GoDaddy Q4 2019 Earnings Call

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GoDaddy had its Fourth Quarter (2019) earnings call with investors last week. Q4 2019 was CEO Aman Bhutani's first quarter with the company, and...

NamesCon Extended Auction Ends Today

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The NamesCon extended auction will be ending today at GoDaddy Auctions. The extended auction is a mix of domain names that did not sell...

Voting.NYC Used by New York City

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The .NYC registry management team retweeted a tweet from New York City Mayor Bill de Blasio who was encouraging people to visit a city...