Brand Marketing

Digits.com History is Interesting

I saw an article on TechCrunch that caught my attention. A startup called Digits announced that it raised a $10.5 million Series A round of funding. A quick check of the domain name showed that it is using the high value, brand match Digits.com domain name for its business.

Schneider Electric Shifts to SE.com

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In May of 2017, I published an article to share that Schneider Electric acquired SE.com, a high value 2 letter .com domain name. At that time, it was only speculated that the company had acquired the domain name based on some insight George Kirikos was able to glean from the Whois record. The acquisition of SE.com has been confirmed, according to an email Schneider Electric sent to its customers on October 22:

Supply Changes URL from GetSupply.com to Supply.CO

There’s a pretty active thread on Twitter discussing the domain name rebranding of a company called Supply. The company had been using the GetSupply.com domain name for its business, but it just announced it changed its url to Supply.CO. The founder of the company indicated this was a difficult decision to make that took nearly two years:

BQDN Rebrands as Phenom.com

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Earlier this morning, domain broker James Booth announced that his brokerage is rebranding. His company, formerly known as BQDN, has been rebranded as Phenom.com:

NBC May Have Acquired Peacock.com and Peacock.tv

Several years ago, I tried to buy Peacock.com. I made an offer to the registrant, and he declined. Some time thereafter, I made another offer to try and buy the domain name, and that offer was rejected as well. The registrant told me the types of other offers he had been rejecting, and I could tell I was not going to be able to make a competitive offer to close the deal.

Yesterday morning, Jamie Zoch tweeted that NBC may have acquired Peacock.com for its new Peacock brand:

NBCU Announces “LX” – Using LX.com

According to an article published in Variety, NBC Universal is launching a new television service dubbed LX:

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