Brand Marketing

Peter Askew is one of the most prominent domain name-first web developers I know. His company owns several Internet properties that operate on domain names that tell visitors exactly what they would expect to find on the website. He has successfully built niche brands like RanchWork.com, DudeRanch.com, and VidaliaOnions.com (my personal favorite).

Late last year, Peter announced his acquisition of the SEOJobs.com domain name for $15,000. Peter found the domain name listed for sale on Afternic, and he tried to buy it for $9,750. The registrant held firm at the $15,000 price, and Peter decided to buy it.

Like Peter’s other projects, the business idea behind SEOJobs.com is clear – it has been (re)built into a website to help people find employment in the field of Search Engine Optimization. I say rebuilt because SEOJobs.com had previously operated as a job board for SEO jobs, but Peter’s acquisition only included the domain name.

This morning, I was looking through a list of newly registered domain names and I noticed a registration trend. A whole bunch of domain names appear to be registered related to Abbott and formula litigation. The domain names are registered to DNStination Inc., MarkMonitor’s privacy proxy service.

To give you and idea about the types of domain names that appear to have been registered, here is an assortment: