My Bet on How Will Be Used

A few days ago, news broke that Elon Musk wanted to proceed with his acquisition of Twitter. Shortly after the news broke, Musk alluded to how Twitter would fit into his plan for “X:”

X is in reference to a company Musk appears intent to build, and it would reside on the domain name he acquired from PayPal in the Summer of 2017. For the last few years, the only thing appearing on is the letter x, but Musk seemingly has much bigger plans for the domain name.

My guess is that will be turned into a high profile holding and incubation company operated by Musk. Twitter will be rolled up into the company, and other Musk investments, startups, and moonshot enterprises would be folded into and developed by X. This would be similar to Google’s corporate parent, ABC, and Square’s corporate parent, Block. Interestingly, both of these holding companies use .xyz domain names ( and, and X would be found at I think Musk would use X in a more high profile manner than ABC and Block currently operate. was once a financial corporation that was Co-Founded by Musk. In 2000, the company merged with a competitor, and the larger company rebranded as PayPal. as a brand was retired. In 2002, PayPal was acquired by eBay, and with it came For quite some time, according to, was used as a portal for the PayPal X Developer Network and then it was used as a forwarder to eBay’s corporate website. The domain name was seemingly cast aside until Musk’s 2017 acquisition.

Musk could have grander visions for X and than simply becoming a holding company. In the near term, following the acquisition of Twitter, I think we will see Twitter rolled up into X with being the corporate website.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Elon Musk should run for President
    using,he will get things done
    Thank you for Tesla,bought shares many years ago and see her ride with big splits $$$$

  2. Mr./Ms. BullS,

    Those links you’ve provided show no evidence of stock ownership in Tesla. I am inclined to believe the assertion of “Fish Monger”, as based on past posts, you don’t seem the type to hold Tesla stock.

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