Brand Marketing

As you know, Elon Musk rebranded Twitter as X last Summer. Last week, the company began forwarding Twitter.com to X.com, a domain name Musk acquired from PayPal in 2017. Incidentally, this domain name was reportedly acquired with the brokerage help of Media Options.

With the seemingly successful domain name change to X.com, I am wondering if this change will inspire other companies to undertake a similar type of rebrand. Migrating a website to a new domain name without harming the business is not an easy task. It can cause problems for a business if not done correctly – not to mention add stress to the employees responsible for ensuring business continuity. X may have proven this can be done on a very large scale.

This morning, I posted a poll on X asking people if they think this rebrand with domain name change will have an impact on other companies considering the same. Vote in the poll and/or share your thoughts below.

Will the seemingly successful X rebrand and domain name change lead to other companies undertaking similar efforts?

— Elliot Silver (@DInvesting) May 20, 2024

Michael Cyger launched a fun solitaire game called Pyramid solitaire on the exceptional Pyramid.com domain name. I’ve played it many times and find it quite addictive. This morning, Michael shared that 5,000 Pyramid solitaire games were played last week.

My best Pyramid time was 56 seconds, which I shared with Michael:

Finally beat the 1 minute mark on https://t.co/AvyrcI3X3c.

cc @MichaelCyger pic.twitter.com/eSOSXlTaxq

— Elliot Silver (@DInvesting) May 8, 2024

I have been trying to beat that time for over a week and haven’t had any luck. If I can’t finish in a little over a minute, I reset the game to optimize my free time. I would love to see the game retain my stats with either an account login or cookie.

Have you been able to beat the one minute mark? What’s your best time so far?

Last year, OpenAI filed a UDRP against the ChatGPT.com domain name. The company had been using Chat.OpenAI.com for its Chat GPT platform. In September, I shared that there appeared to be a settlement in that dispute, and ChatGPT.com transferred to OpenAI. For some time, the domain name forwarded to the subdomain that served as the ChatGPT base.

The company has now migrated its Chat GPT platform to ChatGPT.com:

Reliance Steel & Aluminum Co. has existed as a business for more than 80 years and is publicly traded under the RS ticker symbol on the New York Stock Exchange. The company has a market capitalization of more than $19 billion USD. The company just announced a small but important rebrand. It is now known as Reliance.

In an earnings call covered by Investing.com, the company announced the rebrand along with a change to its website domain name. Reliance is now operating on its new brand matching Reliance.com domain name. The company had been operating its website under the RSAC.com acronym domain name.