Brand Marketing

Bear Grylls Acquires

Bear Grylls, a popular outdoor adventurer, writer, and television personality announced that he and partners have acquired and relaunched the website with Grylls-related branding:

This wasn’t simply a great domain name purchase. In looking at, it looks like was already an established outdoors-focused brand. With Grylls’ background, it is a perfect opportunity for him to grow the brand and expand his own personal reach. It looks like articles from the original website have been ported over to the new website, and the design has been modernized and updated with Grylls’ personal branding.

Using the Whois History tool at DomainTools, it appears that the domain name changed hands in September when it transferred from Namecheap to GoDaddy under Whois privacy. utilized Whois privacy for quite a long time – since 2015, so the exact date the domain name sold is unclear.

Terms of the deal do not appear to have been announced. Because it looks like the entire business was acquired, this wouldn’t be considered a domain name-only transaction.

Nestle-Owned in Pending Delete

This afternoon, I received the NameJet list of its Most Active Pending Delete Backorders. These are expired domain names that are about to be fully deleted and will be fought over by domain name registrars for partner auction platforms. One domain name in particular stood out to me –

Whois records show that has been registered to Societe des Produits Nestle S.A. The domain name has been registered at Com Laude, a domain registrar specializing in corporate domain name management. The domain name has nameservers, but it doesn’t appear that Nestle used the domain name for much. shows that forwarded to

My Bet on How Will Be Used

A few days ago, news broke that Elon Musk wanted to proceed with his acquisition of Twitter. Shortly after the news broke, Musk alluded to how Twitter would fit into his plan for “X:”

X is in reference to a company Musk appears intent to build, and it would reside on the domain name he acquired from PayPal in the Summer of 2017. For the last few years, the only thing appearing on is the letter x, but Musk seemingly has much bigger plans for the domain name.

Bird is the Word on

According to a DNW article in November of last year, the domain name was sold for an undisclosed price to an undisclosed buyer. At the present time, the domain name is registered at MarkMonitor, and the registrant is DNStination Inc., MarkMonitor’s privacy proxy service.

Montblanc Shouldn’t Have Let This Name Expire

I went to sign a purchase agreement using a Montblanc pen I received as a gift. Midway through signing my first set of initials, the pen died. I unscrewed the pen to see what type of ink refill I needed to purchased, and conveniently, the ink type and website domain name were clearly listed on the ink cartridge:

I visited, and the page did not load. A look at the url bar showed the domain name had redirected to another website. It appears I landed on a zero click landing page. I quickly re-checked to make sure I didn’t typo the domain name, and I had not.

Hallmark Acquires After Losing UDRP

A little over a year ago, Hallmark filed a UDRP against the domain name. Not surprisingly, the domain registrant prevailed in the UDRP and was able to retain the domain name. Though I was expecting to see a finding of Reverse Domain Name Hijacking, the outcome would have been the same.

I just noticed that is now owned by Hallmark Licensing. Using the Whois History tool at DomainTools, I can see that the domain name appears to have changed hands in August of 2021. is being used by Hallmark’s Mahogany brand. Prior to the acquisition of the domain name, I believe Hallmark had been using a page within its website for this brand.

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