Brand Marketing

Supply Changes URL from GetSupply.com to Supply.CO

There’s a pretty active thread on Twitter discussing the domain name rebranding of a company called Supply. The company had been using the GetSupply.com domain name for its business, but it just announced it changed its url to Supply.CO. The founder of the company indicated this was a difficult decision to make that took nearly two years:

BQDN Rebrands as Phenom.com

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Earlier this morning, domain broker James Booth announced that his brokerage is rebranding. His company, formerly known as BQDN, has been rebranded as Phenom.com:

NBC May Have Acquired Peacock.com and Peacock.tv

Several years ago, I tried to buy Peacock.com. I made an offer to the registrant, and he declined. Some time thereafter, I made another offer to try and buy the domain name, and that offer was rejected as well. The registrant told me the types of other offers he had been rejecting, and I could tell I was not going to be able to make a competitive offer to close the deal.

Yesterday morning, Jamie Zoch tweeted that NBC may have acquired Peacock.com for its new Peacock brand:

NBCU Announces “LX” – Using LX.com

According to an article published in Variety, NBC Universal is launching a new television service dubbed LX:

Apple Registers 5 .Apple Domain Names

Apple is the operator of the .Apple extension, but to this day, the company has not registered nor done much with .Apple domain names. According to Dofo, there are just 16 .Apple domain names registered, with the 3 most recent registrations being ApplePay.Apple, Wallet.Apple, and AppleCash.Apple. It doesn’t look like any of those domain names resolve, and Wallet.Apple is the only one that really makes sense to me as a marketable domain name.

According to my morning Registrant Monitor alert from DomainTools, it looks like Apple registered 5 new .Apple domain names within the last week. The domain names that Apple created / registered are:

Why Extend Acquired Extend.com

I have pretty much every meaningful one word .com domain name listed in my Domain Monitor tool from DomainTools. When one of these domain names transfers to a different registrar, changes hands, or has some sort of other update, I am frequently able to see this within a day or two. I regularly notice great brand match .com domain names that were acquired by the most obvious end user buyer.

I recently noticed that Extend.com was acquired by a company called Extend. Obviously, a company called Extend is better off owning Extend.com, and having this brand match domain name should pay dividends for this company for years to come.

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