There’s a pretty active thread on Twitter discussing the domain name rebranding of a company called Supply. The company had been using the GetSupply.com domain name for its business, but it just announced it changed its url to Supply.CO. The founder of the company indicated this was a difficult decision to make that took nearly two years:
Whatever SEO issues it causes, it will forever be worth it to not be called Get Supply anymore.
— Patrick Coddou (@soundslikecanoe) October 16, 2019