This afternoon, I received the NameJet list of its Most Active Pending Delete Backorders. These are expired domain names that are about to be fully deleted and will be fought over by domain name registrars for partner auction platforms. One domain name in particular stood out to me – PureLife.com.
Whois records show that PureLife.com has been registered to Societe des Produits Nestle S.A. The domain name has been registered at Com Laude, a domain registrar specializing in corporate domain name management. The domain name has Nestle.com nameservers, but it doesn’t appear that Nestle used the domain name for much. Archive.org shows that PureLife.com forwarded to Nestle.com.
Nestle owns a water brand called Nestle Pure Life, and the company uses the longer NestlePureLife.com domain name for its website. I am not sure why the company didn’t use PureLife.com for this brand. I also have no idea why Nestle simply let this domain name expire for anyone to purchase. That really makes no sense to me, particularly since the company is using a corporate domain name management registrar.
At the time of publication, there are nearly 100 bids for PureLife.com on NameJet. I am sure there are also going to be many bids on this name at DropCatch. It will likely sell for quite a bit of money because I think it has the potential to be used in a non-infringing manner. There seem to be quite a few trademarks and trademark applications that have pure life in them. Of course, I am not a lawyer so you’ll need to do your own due diligence and research on that.