Honeymoons.com: Domain Name Led to 10x Revenue

Jim Campbell, Founder of Honeymoons.com, published an article on Entrepreneur.com that discussed how a domain name acquisition “resulted in a 7x increase in traffic and a 10x increase in revenue.” For someone like myself, this article reinforces how an exceptional category defining domain name can be transformed into an authoritative brand name in its industry.

According to the article, the Honeymoons.com domain name was acquired in July of 2023 “for mid-six figures.” Prior to the acquisition, the company had been using the less-than-ideal HoneymoonGoals.com domain name. Some of the benefits of acquiring Honeymoons.com that were cited in the article include:

  • Talent acquisition
  • Considered a trusted authority by visitors and vendors
  • SEO traffic

I will almost certainly reference the success of Honeymoons.com in future domain name sale discussions when I am able to learn the prospective buyer is seeking one of my domain names as an upgrade. In fact, I a quote from the article to a page on Embrace.com where I share quotes from CEOs and Founders who discuss the benefits of using a great .com domain name.

On a related note, Hilco Digital’s Andrew Miller will be hosting a discussion with Jim Campbell this Thursday at 1pm Eastern time (note, this was previously scheduled for 12pm). Details can be found in the LinkedIn post below:

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn



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