Public.com is an exceptional domain name that had been owned by Anything.com up for many years. At some point between 2018 and 2019, the domain name appears to have been sold for an undisclosed amount of money. The buyer, as it turns out, is a company called Public. That company got its start on the two word, off-brand HelloPublic.com domain name.
Why did Public decide to acquire its brand match Public.com domain name? One might guess it was for enhanced marketability and/or to convey trust with customers and clients. We needn’t guess the reasons any longer. In a response to Greg Isenberg’s tweet about the benefits of acquiring a premium .com domain name, Jannick Malling, Co-founder & Co-CEO of Public, shared his rationale for acquiring Public.com:
We actually started with “https://t.co/jHBJzfQf90” – was just the cheapest among all the options we plugged into a spreadsheet during a brainstorm
But they don’t call it “internet real estate” for nothing
Just like it matters for your brand whether your store is on 5th…
— Jannick Malling (@malling) December 21, 2023
Notably, Public has raised more than $300 million in funding, according to Crunchbase. Other than through its domain name, I have heard of Public because of its television commercials. I would imagine the Public.com domain name gives the company additional credibility.
I will definitely refer prospective buyers to his commentary since the best way to convey the benefits of an exceptional brand match .com domain name are to share comments from people who have gone through the acquisition process themselves.