Why Public Upgraded to Public.com from HelloPublic.com

Public.com is an exceptional domain name that had been owned by Anything.com up for many years. At some point between 2018 and 2019, the domain name appears to have been sold for an undisclosed amount of money. The buyer, as it turns out, is a company called Public. That company got its start on the two word, off-brand HelloPublic.com domain name.

Why did Public decide to acquire its brand match Public.com domain name? One might guess it was for enhanced marketability and/or to convey trust with customers and clients. We needn’t guess the reasons any longer. In a response to Greg Isenberg’s tweet about the benefits of acquiring a premium .com domain name, Jannick Malling, Co-founder & Co-CEO of Public, shared his rationale for acquiring Public.com:

Notably, Public has raised more than $300 million in funding, according to Crunchbase. Other than through its domain name, I have heard of Public because of its television commercials. I would imagine the Public.com domain name gives the company additional credibility.

I will definitely refer prospective buyers to his commentary since the best way to convey the benefits of an exceptional brand match .com domain name are to share comments from people who have gone through the acquisition process themselves.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. I currently have my eyes on two one word .com domains. Owning one has always been on my bucket list. Im just hoping the prices don’t increase.

  2. yes – something cool about owning dot com dictionary names – but proceed with caution.
    Embellishers.com got a whopping $69 at NJ 🙂
    Got to be an intuitive brand some VC or startup wants it for vs. some name for a pickup band 🙂


Please enter your comment!
Please enter your name here

Recent Posts

Poll: Are You Going to ICANN 79?

The ICANN 79 Community Forum Meeting is coming up in a couple of weeks. The meeting will be held in Puerto Rico from March...

Domain Broker’s Ad Campaign Highlighted by X Business with a Repost from Elon Musk

When looking at domain investor Twitter, I've noticed a few promoted/advertising tweets mentioning Rob Schutz and/or Snagged.com. I recently wrote about Rob and his...

NameJet Announces Platform Enhancements

Last Summer, NameJet made some "big changes" to its platform. In essence, NameJet appears to have become a clone of Snapnames, its sister auction...

Rationale Behind CoFounders.com Acquisition

It's not often that we hear from the founders of a company to discuss why they spent what they did to acquire a specific...

.Bet Domain Name Acquired for 5 Figures, Reportedly Resold for $600k

According to a tweet from Identity Digital (formerly Donuts), the Bet.bet domain name reportedly sold for $600,000. I have not verified or researched the...