Domain broker Kate Buckley announced that her company (Buckley Media) successfully brokered the sale of Believe.com for $200,000. Based on the current Whois records, it would appear that the deal has already transacted.
The sale was announced via Kate’s Twitter account earlier this morning:
— Kate Buckley (@katebuckley1) June 16, 2020
This is the second six figure sale Kate brokered this month. Less than a week ago, Kate announced the $100,000 sale of GreenStreet.com. That sale is currently tied for the 17th largest publicly reported domain name sale of 2020, as reported by DNJournal. The $200,000 sale of Believe.com will rank as the sixth largest sale of the year (to date) tying the $200,000 sales of Profitable.com, Shop.app, and AOA.com. I also added the sale of Believe.com to the Embrace.com list of one word .com domain name sales.
According to updated Whois records at DomainTools, the buyer of Believe.com appears to be a French company called Believe Digital. The company appears to own BelieveMusic.com and BelieveDigital.com, and it appears to have raised $60 million in funding, according to Crunchbase. By acquiring Believe.com, there will be less confusion about where to find this company, and it can drop the “Digital” and “Music” from its branding if it chooses to do so.
Prior to the sale of the domain name, Believe.com had been owned by Spark Networks USA, the company that operates websites like Christian Mingle, JDate, and Zoosk, among others. Believe.com currently forwards to the Buckley Media landing page advertising the domain name for sale.
Believe.com is a great domain name, and this is a smart (and affordable) buy for Believe Digital. If I learn any more about the sale, I will share an update.