The $200,000 sale of Shop.app via Sedo is one of the ten largest publicly reported domain name sales of the year listed on DNJournal. Andrew Allemann reported that the buyer of Shop.app was Shopify, although the reason for spending $200k for the domain name was not known at the time of the acquisition. Because of GDPR, I am unable to see what entity owned the Shop.app domain name prior to the sale, but Google operates the .app extension.
A tweet from Efty’s Doron Vermaat revealed why Shopify spent this much money to buy the Shop.app domain name:
— Doron Vermaat (@doronvermaat) April 28, 2020
According to the TechCrunch article shared by Doron, Shopify “is launching a consumer shopping app of its own today, simply called Shop.” Instead of redirecting Shop.app to an internal page within Shopify’s website, the company is using the Shop.app domain name as a standalone website for its new shopping app.
Smartly, Shopify also owns the matching ShopApp.com domain name in case there is any confusion with the .app domain name. Strangely, this domain name does not resolve to the Shop app website. I would imagine this might be a bit of an oversight, and it will probably start forwarding at some point soon to prevent traffic leakage.