Shopify Launches Shop App (Using $200k Domain Name)


The $200,000 sale of via Sedo is one of the ten largest publicly reported domain name sales of the year listed on DNJournal. Andrew Allemann reported that the buyer of was Shopify, although the reason for spending $200k for the domain name was not known at the time of the acquisition. Because of GDPR, I am unable to see what entity owned the domain name prior to the sale, but Google operates the .app extension.

A tweet from Efty’s Doron Vermaat revealed why Shopify spent this much money to buy the domain name:

According to the TechCrunch article shared by Doron, Shopify “is launching a consumer shopping app of its own today, simply called Shop.” Instead of redirecting to an internal page within Shopify’s website, the company is using the domain name as a standalone website for its new shopping app.

Smartly, Shopify also owns the matching domain name in case there is any confusion with the .app domain name. Strangely, this domain name does not resolve to the Shop app website. I would imagine this might be a bit of an oversight, and it will probably start forwarding at some point soon to prevent traffic leakage.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


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