.XYZ Planning “biggest sale the domain world has ever seen”

I saw the tweet below from .XYZ CEO Daniel Negari, and I reached out to him to see if he could share what he has planned for the company’s anniversary. From the looks of it, we are going to hear a lot about .XYZ domain names via domain name registrar channels and perhaps other outlets.

Here’s what Daniel told me after  I asked him what the company’s anniversary plans are:

“We are working with roughly 50 registrar partners to organize the biggest sale the domain world has ever seen, if not one of the biggest in any industry. We have reserved several million dollars to be spent with registrars and on advertising platforms for our 2 year anniversary, which will run from June 1 – June 30 (our actual anniversary is on June 2).

We expect well over 1 million .xyz domains to be registered next month through the awareness efforts between our partners and my team. Our mission has always been aligned with that of ICANN’s gTLD program: to bring competition, choice, and innovation to the internet. We are leading the way on this front by generating awareness and encouraging utilization through initiatives like www.gen.xyz/3d, www.gen.xyz/live, www.gen.xyz/ww.

We have also made some updates to www.gen.xyz/premiums#standard to help investors identify common first and last names, city names, and dictionary terms. I expect most, if not all, of these domains to be registered by the end of June.”

According to nTLDStats.com, there are nearly 2.9 million registered .XYZ domain names making it the largest new gTLD extension by registration volume. The .Top extension is next with a little more than 2.4 million registrations. Only three new domain name extensions have more than 1 million domain names registered.

I am interested to see how the marketing spend will impact registration volume. It will also be interesting to know the impact the anniversary advertising campaign has on the sale of the company’s premium domain names.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. smart guy realizes china has checkout out, and aftermarket prices of purchases made in 2015/2016 are declining, and not cared for as much anymore.

    You still need the lemmings to come, maybe a follow up report to the .ws blogger article, and the value of that current investment.

  2. Well if city names start going and there’s a rush to geographic domains — guess my portfolio doesn’t look too shabby since it includes:


  3. I think the greater point to be made is that a tld operator is actually engaging in marketing & promotion of their product. That is certainly a positive as some registries certainly don’t do enough.

  4. Can’t believe Andrea Paladini hasn’t chimed in yet , considering his deep envy of Daniel Negari and the .XYZ registry 🙂

  5. If .xyz is so desirable why does it need propping up. This is awfully suspicious and points to the great possibility that .xyz is a house of cards waiting to tumble. Those who cannot see through this .xyz DUMPING are in deep denial. This is not the first time Negari has manipulated the .xyz extension. WAKE UP CALL

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) Former (Marketing Analyst/Strategist Rockefeller I.B.E.C.) (Licensed C.B.O.E. Commodity Hedge Strategist) (Domain Master)

  6. Hello Elliot,

    We find it amusing that Google chose .xyz for their poster boy extension.We have all along predicted that they will eventually abandon the new tlds and other iffy extensions they are promoting, leaving everyone else holding the Bag. JAS 5/30/16

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) Former (Marketing Analyst/Strategist Rockefeller I.B.E.C.) (Licensed C.B.O.E. Commodity Hedge Strategist) (Domain Master UseBiz.com)

  7. Try pronouncing “.XYZ” in German, Greek, French, Italian and any other foreign language…

    You will notice that you need 3 syllables and in some cases, the letters do not even exist. Pronouncing “.com” is easy – it flows off the tongue – but “.xyz” is really hard to pronounce.

    Slim chance that this extension ever makes it…

    • We agree with you William, we also might add that Google.xyz is not a popular company in Europe and Europeans view Googles rebranding move as a sign of weakness not stength.Why else would they try to change their image ? Google adopting .xyz will go down in history as a terrible attempt at rebranding.

      Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) Former (Marketing Analyst/Strategist Rockefeller I.B.E.C.) (Licensed C.B.O.E. Commodity Hedge Strategist) (Domain Master UseBiz.com)


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