I saw the tweet below from .XYZ CEO Daniel Negari, and I reached out to him to see if he could share what he has planned for the company’s anniversary. From the looks of it, we are going to hear a lot about .XYZ domain names via domain name registrar channels and perhaps other outlets.
I have set aside several million dollars for our Birthday month @xyz if your a registrar and reading this call my team it’s not too late
— DanielNegari (@DanielNegari) May 27, 2016
Here’s what Daniel told me after I asked him what the company’s anniversary plans are:
“We are working with roughly 50 registrar partners to organize the biggest sale the domain world has ever seen, if not one of the biggest in any industry. We have reserved several million dollars to be spent with registrars and on advertising platforms for our 2 year anniversary, which will run from June 1 – June 30 (our actual anniversary is on June 2).
We expect well over 1 million .xyz domains to be registered next month through the awareness efforts between our partners and my team. Our mission has always been aligned with that of ICANN’s gTLD program: to bring competition, choice, and innovation to the internet. We are leading the way on this front by generating awareness and encouraging utilization through initiatives like www.gen.xyz/3d, www.gen.xyz/live, www.gen.xyz/ww.
We have also made some updates to www.gen.xyz/premiums#standard to help investors identify common first and last names, city names, and dictionary terms. I expect most, if not all, of these domains to be registered by the end of June.”
According to nTLDStats.com, there are nearly 2.9 million registered .XYZ domain names making it the largest new gTLD extension by registration volume. The .Top extension is next with a little more than 2.4 million registrations. Only three new domain name extensions have more than 1 million domain names registered.
I am interested to see how the marketing spend will impact registration volume. It will also be interesting to know the impact the anniversary advertising campaign has on the sale of the company’s premium domain names.