WW.com Sold in Private

“WW.com sold to the same buyer yesterday – June 25. It may be another 7 figure sale, which will be unreported.”

Earlier this week, I reported on the $1.2 million sale of MM.com, which was brokered by Sedo domain broker Dave Evanson. Based on the current Whois record, it appears that the same buyer may have acquired WW.com in private this week (the buyer is unconfirmed). Although the registrant company name is not the same for MM.com and WW.com, there are some similarities, including the registrant name, Xu Caijun.

I reached out to the former owner of WW.com, Jacques Mattheij, and he confirmed that a deal was struck, but he prefers to keep the price private. Prior to selling, Mattheij owned the domain name for about ten years. According to Mattheij, “the broker was Thomas Adams who worked tirelessly to get it sold.”  Prior to this, I had not heard of Adams, but I saw that he was listed as the domain broker of record on the Pizza.net deal, which was sold for $150,000 (via  DNJournal).

Although Mattheij prefers to keep the sale price private, I understand he had originally been asking $3 million for the domain name. In looking through my email records, I see that WW.com had been priced at $2 million and $1.6 million at different points in the last two years when it was being marketed by a different domain broker.

As I mentioned in my article about the MM.com domain name sale, it appears the registrant has been buying some exceptional domain names lately.

Thanks to Charley for sharing information about this sale (his comment is above).

Whois Records:

Screen Shot 2014-06-26 at 3.21.15 PM

Screen Shot 2014-06-26 at 3.20.51 PM

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. The previous owner had a high traffic webcam site [both adult & non adult cams] on WW.com. It was a domain name only sale.

    His cam site now links to another domain.

  2. When you flip MM, you get WW.
    So then you should flip 1.2 to get 2.1 million price tag.

    How easy we found the sale price, right? 🙂

    Anyway. Two-letter .com are hot and for sure the value of any domain in this category will go just up. Keep in mind that two-letter nTLDs are blocked, so there is no alternative and no fear of confusion.

    Sale by sale the number of available two-letter .com names is reduced and one day only the largest corporation will own them. And then for sure we will see no such sale anymore.

    Congrats to seller and buyer and good luck to all the rest two-letter .com domain owners.

  3. Like your blog Elliot.
    It’s a good domain and great sale.

    Even if it was sold at $1.6M and then comparing these sales with that of generic domains with setup businesses, there is a huge huge jump.
    Apartments.com (~$585M) / Cars.com (~$3B) / Ancestry.com (~$1.2B) are a living testimony to this.

  4. I just read this post tonight. You say in the article that the price was $1.2 million but that the seller prefers to keep the price private. Was the price added after I posted the official price from 4.cn or was it always known and here all along? Just curious Either way it’s public as well as a whole other list of incredible sales

    • The seller of WW.com told me he preferred to keep the price private and didn’t share the price with me. This article is about WW.com.

      Dave Evanson, the broker on MM.com announced the price. I didn’t exchange emails with any of the parties on that deal.

  5. Yea, that is correct.

    There are many more NN.com sales during this year, which were done privately & were not listed on any newsletters. Names were sold to other buyers.

    Infact during May & June there were two NN’s that sold for mid 7 figures. Both buyers were big Chinese companies.

    Short letter names are commanding big numbers.


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