Very early this morning, Justin Bieber posted something on Twitter that probably made Frank Schilling and his Uniregistry team very happy. I embedded the tweet below, but Bieber said, “My Tumblr is Joker.Tattoo“.
My Tumblr is http://t.co/PBP0ceJXeF â™›
— Justin Bieber (@justinbieber) June 27, 2014
As you are probably aware, the .Tattoo new gTLD extension is owned and operated by Uniregistry. The domain name is not directly registered to Bieber, but it appears the domain name is registered to someone whose company is backed by Bieber. The domain name was registered in April.
I reached out to Uniregistry to see if this is a registry promotion, and I was told it is not a promotion. “Nothing paid. We are excited to see him using and seeing the value in our new extension,” said Jeffrey Gabriel. “It is just the beginning. Early adopters like Justin Beiber are seeing the value in extensions like .Tattoo,” he continued. I was also told that the tweet was not a sponsored tweet either.
Joker.Tattoo is not currently a standalone website, but it is set up to forward to JustinBieber.tumblr.com, which is Bieber’s official Tumblr page. Neither JustinBieber.Tattoo nor Bieber.Tattoo are currently registered to anyone. Justin.Tattoo is registered to North Sound Names.
As of the publication of this article. Bieber’s tweet has received about 24,000 retweets and 29,000 favorites on Twitter. Bieber has 52.5 million followers on Twitter, and his account is the second most followed on Twitter.