I came across a pretty solid one word .com domain name for sale. While contemplating the acquisition, I used NameBio to do some research, and I thought I would share how I found it helpful to me.
The domain name I was researching is a one word .com domain name. It is a well known term in its particular field, but it is relatively uncommon in normal speech. This made it a bit complicated to analyze because it wasn’t a standard term I could value based on my gut alone.
The Google Adwords keyword tool can be helpful to see how many people are searching for the keyword. For my needs, it was not as helpful because I don’t really care about that. Even without doing any keyword research, I am quite positive there aren’t many people searching for this term. It doesn’t matter though because it is a well-known term in its field, and the domain name could either be used as a brand or be used by a company that specializes in the term.
Most importantly for this domain name, I wanted to see if other domain names with this keyword have been bought, and if so, what prices they achieved in the aftermarket. This would tell me if others value the keyword as much as I think they do, and if so, what they were willing to pay for them. If other domain names with this unique keyword sold for hundreds or thousands of dollars, it would give me more confidence to pay the high asking price for the exact match .com.
NameBio archives public sales from many public marketplaces and sales venues. If domain names with a particular keyword have sold publicly, NameBio probably has them recorded. I can search a particular keyword and see what domain names sold, in what extensions, the date, and the purchase price.
The data provided by NameBio in this particular search is invaluable, and I regularly use NameBio when doing pre-acquisition research. I opted not to buy this particular domain name, and the decision was made primarily as a result of the information obtained by searching NameBio.