According to the WIPO UDRP case database, a UDRP was filed over the two letter We.com domain name. The complainant is listed as WE BRAND S.a.r.l. According to Trademarkia, the company appears to have two US trademarks for “WE,” and the company also appears to have other marks for “WE” in other countries as well. From my research, it appears this is a clothing company that is located in Europe.
We.com has a creation date of March 31, 1992, and the registrant address is based in California. According to DomainTools History Tool, the registrant appears to have been the same since at least early 2007. If you visit We.com, you can see that the domain name is listed for sale, and the domain broker representing the sale of the domain name is John Mauriello of Snapnames / Web.com. I don’t see anything about the complainant at all on the landing page or website, and I don’t think a company should be able to win a UDRP on a descriptive domain name like this.
Before doing a bit of searching for the complainant, I can’t recall ever hearing of the company, despite having traveled to Europe a number of times. There are many companies that come to mind when thinking about the word We and the WE acronym, and I can’t imagine one company would be able to get control of this valuable domain name via UDRP.
My opinion is that We.com is a mid to high seven figure domain name based completely on its own merits. Why should one company be able to use the UDRP system to take control over a high value descriptive domain name like this?
Hopefully the domain owner will hire an experienced UDRP defense attorney and win the case. Better yet, perhaps the owner will be aggressive and file a lawsuit to keep his domain name rather than take a chance with the UDRP proceeding. The later may be more costly, but with the way some UDRP decisions have gone, it might make sense in this case because of the high value of this domain name asset.
I wish the domain owner luck in defending his valuable asset. To me, it appears to be a domain name hijacking attempt.