The .Club Registry posted the keynote speech given by Jeff Sass at DomainFest. Sass is the Chief Marketing Officer for the .Club Registry, and the topic of his keynote was “Why Brands are the Key to Your gTLD Success.” For those of you who couldn’t attend the conference, I thought you might find this interesting, especially if you are interested in marketing.
In case you are wondering, it does not come off as a sales pitch, and I found it to be interesting. At the very least, it gives you some insight from someone who is very active in the new gTLD domain name space. If you have any follow up questions after watching the keynote, I will try to get in touch with Mr. Sass and ask him to respond.
I am still hoping the Gary Vaynerchuk keynote is uploaded, and if I find it, I will share it with you.