I don’t know about you, but in domain name sales negotiations, I regularly receive a reply from a prospective buyer that attempts to devalue my domain name by pointing out its flaws. “The problem is…” and then the prospect lists some of the potential issues with the domain name that, in their opinion, would reduce the value or the utility of my domain name.
How do I typically respond when someone points out some of the potential drawbacks of a domain name in my portfolio? “Ok, good luck finding something that works for you.”
When someone calls out the flaws in one of my domain names, I look at it as a negotiation ploy. The prospect does not want to pay the asking price for my domain name, and they think that stating some of the issues that could exist will be helpful. Some of the common “problems” that may exist include:
- The spelling is difficult
- The domain name is too long
- There are too many syllables
- There are many brands that use the word(s)
- It will be difficult to get a trademark
What do all of these factors have in common? They all existed before the prospect inquired about the domain name. If any of these issues would be dealbreakers, the prospect would have understood this before inquiring.
Perhaps the issue(s) is/are genuine, but I do not typically have an interest in defending the attributes of my domain name. This is especially the case when a prospective buyer made an unsolicited inquiry to purchase my domain name. They prospective buyer should know about the issues before inquiring, so calling them to my after attention is a fruitless endeavor.
When a prospective buyer engages with me after receiving the price, it typically means they are still interested in the domain name. Why else would they waste their time emailing me about my domain name’s flaws? Depending on the domain name and prospect, I might be willing to engage, but typically I do not. If they want the domain name, flaws and all, they will come back to the table and I will be in a stronger negotiating position. If these issues are dealbreakers for the prospective buyer, they can go out and find something else – and I wish them luck on that endeavor.