Earlier this afternoon, I wrote an article about a change I noticed on the GoDaddy homepage. The primary color scheme was changed to black and white, and the GoDaddy logo was exchanged with a grey on black GoDaddy icon. I speculated it was related to #BlackoutTuesday and the Black Lives Matter movement, and it looks like the speculation was correct.
I just heard back from a GoDaddy representative responding to my request for more information, and I was given a statement that explains why GoDaddy made this website change:
“GoDaddy stands for humanity, to make opportunity inclusive for all. Standing for inclusive opportunity means acknowledging social atrocities and injustices and helping to make meaningful change. So, when we say we stand for humanity, that means we stand with the Black community during this difficult time. In an act of symbolic acknowledgement of the pain many of our teammates, customers and communities feel, we are featuring an altered logo on our website and social presence.”
One thing that is notable and should be noted is that this change seems to have been made by GoDaddy without drawing any additional attention to it. I did not see any promotion about it on its social media accounts, nor did the company put out any press releases to draw attention to itself. Put simply, I do not believe GoDaddy is doing this as a marketing ploy.