Terrell and Penny Miller on Cover of American Cattleman


CattleMaxI want to share some exciting news for two domain investors who are also heavily involved in the cattle business. Terrell and Penny Miller, who shared their story about the successful development of LonghornMounts.com, are featured on the cover of February’s print edition of American Cattleman  magazine.

American Cattleman is a monthly magazine that “showcases beef cattle, cattle breeders, cattle equipment and producers with cattle for sale and cattle products and herd management tools.” The publication has a national circulation of about 80,000, with the primary focus being beef cattle producers.

Terrell and Penny created a software tool called CattleMax to help them manage their family’s cattle herd. They later began selling the tool to other ranchers, and it is now found in over 70 countries around the world. The cover story in American Cattleman shares the story about how the Millers developed this software and how it grew to become a popular herd management tool used throughout the world. Assuming you are not a American Cattleman subscriber, you can read the article on the CattleMax website.

Congratulations to Penny and  Terrell Miller on this industry recognition. Not only are knowledgable about ranching, but they are also knowledgeable about domain names… In fact, guess who owns the industry defining .com domain name, HerdManagement.com. I bet you know without having to look.


  1. Thanks for the mention Elliot! The domaining community, and our DBR friends in particular, have been very helpful and supportive over the years.

    One of the greatest things about the domain industry is that it draws entrepreneurs from many different industries and with a wide range of skills and talents. This environment makes for an incredible learning opportunity for people to come to the table, share what they know, and learn from others.

  2. Congrats to Terry and Penny Miller! Great story with true people. Hat’s off to you folks!.. There are many common attributes that “ranching” and “domaining” share………Here is a quote that relates to ranching and the current attitude in the domaining community, “Never kick a cow turd on a hot day, never pick up a rattlesnake the wrong way.”

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