There is an advertisement in for the .Club winter sports domain name auction in the Wall Street Journal today, and I want to share it with you. The .Club auction began today, and it will run through February 26, 2014. The auction includes 25 winter sports-related domain names in the .Club new gTLD extension. Some of the domain names include Snowboarding.club, Skiing.club, IceHockey.club, Skate.club, and others.
The last time I heard about a domain name related advertisement in a major newspaper like the WSJ was when Heritage Auctions ran one for its inaugural live domain auction in the New York Times and Wall Street Journal in November of last year.
I am not sure whether Sedo paid for the advertisement or if the .Club registry paid for it, and it will be interesting to see if it leads to any sales. From my perspective, the best way to track results would have been if the .Club registry set up a special tracking url for the auction, such as Auction.Club or something similar. Perhaps they didn’t care about tracking results because awareness was the goal.
This is going to be one of the first gTLD specific auctions, and we’ll see what happens.
Thanks to Joe Alagna of 101Domain for sharing the image with me. You can purchase .Club and other new domain names at 101 Domain.