I wanted to share a brief story about a great (small) business that was developed by a domain investor on an exact match domain name. My hope is that it will inspire you in the event you are looking to build a small business on one of your exact match domain names.
Terrell and Penny Miller are owners of Rancho Media, a small domain and development company specializing in the agriculture industry. In addition to their day jobs, they own and operate Cattlesoft, developing cattle software and operating several e-commerce stores serving the livestock industry. They work from their Texas ranch where they also raise Texas Longhorn steers.
In the past when their cattle died, they had them mounted by a local taxidermist. After hanging their second head on the wall, Penny joked to Terrell that his head would be the third if he tried to hang any more! As a result of this ultimatum, Terrell decided he would figure out how to sell them.
Terrell hand registered LonghornMounts.com for a few dollars with the help of a Go Daddy coupon. He and Penny quickly built a website, and in a short period of time, the website was ranking #1 for “longhorn mounts” and receiving around 300 visitors per month. The company has already successfully sold mounts, and with prices starting at a few thousand dollars, it’s clearly a winning business.
One thing I’ve stressed about development is something that Terrell and Penny believe in as well. When you take on a development project, it should be related to a topic of personal interest to you. If you are knowledgable and passionate about a topic, it will help you build a website and hopefully a business. Owning the exact match domain name helped Terrell and Penny rank in Google pretty quickly, and their offering has helped them sustain its ranking.
I’ve met Terrell and Penny at a couple of domain conferences, and it’s great to hear success stories from people like them.