The .NYC new gTLD extension is one of my favorites, and I think it has an excellent chance of being one of the most successful new domain name extensions. NYC / New York City is a brand in and of itself, and I believe there are enough people and businesses that will want to increase their connection with the City through a domain name. The City of New York is partnering with Neustar, who will manage and operate the .NYC domain registry.
Unfortunately for me, it doesn’t look like I am going to be able to purchase a .NYC domain name now that I no longer live in Manhattan (or anywhere NYC for that matter). According to a newsletter that was sent to subscribers by the .NYC registry today, .NYC domain names will only be available to purchase by “An entity or organization with a physical street address in the City, or An individual whose primary place of residence is in the City.”
I imagine there will be local companies offering to register domain names on behalf of entities that don’t meet these eligibility requirements, but I probably wouldn’t be comfortable owning domain names in this manner.
In addition to the eligibility update, the .NYC registry also shared on update on availability. Listed below, are the four phases and dates of availablity to buy .NYC domain names.
Phase 1 (May): Sunrise
This is the initial period for the owners of federally registered trademarks to register their matching .nyc domain name before names are available to the general public. If there are more than one application competing for the same domain name, an auction will determine the registrant.
Phase 2 (June/July): City Government Affiliated
City government and government-affiliated NYC entities will get to register .nyc domains through a City-designated single point of contact.
Phase 3 (August): Landrush begins
All businesses, organizations and residents with a physical address in the City will get equal opportunity to register .nyc domains for a slightly higher fee than in the General Availability phase (see Phase 4 below). If there are multiple applications for a domain name, an auction will determine the registrant.
Phase 4 (October): General Availability
Following the Landrush phase, all businesses, organizations and residents with a physical address in the City of New York will get to register .nyc domain names in real-time on a first-come, first-served basis.
For more information, visit the .NYC registry website.