I read an article on TechCrunch about a startup with a really neat brand name. Welcome to the Jungle is a French media tech startup that announced a $22.3 million round of funding. After reading the article, I can’t seem to get the Guns N Roses song of the same name out of my head!
— TechCrunch (@TechCrunch) October 28, 2019
The company operates on its brand match WelcomeToTheJungle.com domain name. Interestingly (perhaps), the TechCrunch article link to the .CO domain name (WelcomeToTheJungle.CO), and that forwards directly to the .com domain name the company uses for its online presence.
Using the DomainTools Whois History tool, I was able to see that WelcomeToTheJungle.com was previously owned by NameFind, the domain name portfolio company operated by GoDaddy. From what I can tell, the domain name was acquired sometime between August and October of 2018.
GoDaddy does not typically report its private domain name sales, but it does often add them to the comparable sales section of its domain appraisal tool. When I looked up the value of WelcomeToTheJungle.com, the GoDaddy (automated) appraisal tool reported that the domain name is worth $3,490. On the right side of the screen, though, GoDaddy shows that this domain name was sold for $10,000, under the “Comparable domains sold” heading. Because this does not include the sale date, I can’t confirm that the $10,000 sale occurred when the startup acquired the domain name, but it seems likely.
There are plenty of arguments to make when a prospective buyer cites the GoDaddy Appraisal tool, and I think this is a pretty good illustration of how inaccurate the tool can be.