.Sexy Domains Marketing and Usage

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Sexy Bus

Frank Schilling posted the photograph of the bus above, which is promoting the .Sexy domain name extension. As you can see from the photo, the bus is on the streets in Hollywood, California. There are currently two buses with the .Sexy advertisement driving through Hollywood and West Los Angeles between Downtown LA and the beach in Santa Monica. The buses are promoting the url, AreYou.Sexy I am told Uniregistry will be doing additional mainstream marketing for its new TLDs in the near future.

This type of marketing is cool, and we’ve seen it before with .Club bus wraps in Canada. I think advertising .Sexy in the Los Angeles market is a smart move. Perhaps Miami would also be a good locale for this type of campaign.

In my opinion though, the best type of marketing is actual usage of these domain names. The more people that see these domain names being used, the more people will know they are available to purchase and use. Although they may seem like a bit of a novelty, more adoption will be beneficial to all who sell (and invest in) the new gTLD domain names.

A few days ago, I saw someone mention a .Sexy domain name that is being used by a model, and I did a couple of Google searches to see if I could locate others who are using .Sexy domain names for a web presence. Although these urls lead to not safe for work (NSFW) websites, I want to share some .Sexy websites that are live and being used by their registrants.

  • DestinyMoody.sexy
  • Boudoir.sexy
  • DanicaCollins.sexy

Interestingly, there seem to be quite a few people and companies in the technology space that are using the .Sexy TLD in a more of a playful manner. Here are a few websites that I found that are not “sexy” in the traditional adult meaning of the word:

  • Imulus.sexy
  • ProductOpts.sexy
  • Magnarelli.sexy
  • Javascript.sexy

According to nTLD stats, .Sexy has 15,141 domain registrations as of this morning.

13 COMMENTS

  1. This article says, “Frank Schilling posted the photograph of the bus above, which is promoting the .Sexy domain name extension.”

    WHAT PHOTO? A sliver showing the top of the bus and a little bit of blue sky does not constitute an actual photo. DomainInvesting.com needs to invest in a proper web host, because not being able to see the entire image defeats the purpose of posting it. Instead, it just makes you look like an idiot, even if you are actually an intelligent person.

  2. On this occasion I have to completely disagree with your view Elliot. Using public exposure for .club is not comparable to doing the same for a .sexy extension.
    There are no parameters for the age of viewers of this bus i.e. they can be any age from very young children up, and I believe it is quite irresponsible of the registry to not seriously consider this.
    I’m no prude – not at all – but I do honestly think that registries need to think a little more deeply about the potential audience of their promotions.

  3. Frank has a product he wants to promote, and what place does he decide to market that product? Los Angeles where 3,270 registered sex offenders live, and along the beaches where children see it and ask Mommy, “what is dot sexy?”

    It’s a risqué TLD, if your going to promote something like this, promote it on the streets of Las Vegas with all the other smut that’s shown in public view.

  4. Even being a domain investor and a fairly successful one, even I have to read that bus wrap a few times to realize it is a domain name. I can only imagine the general public is simply readying a message “are you sexy”.

    The brain or mine any ways is still not used to seeing a dot followed by whatever.

  5. I agree with Josh. Doesn’t seem like a URL to me, even with the http. Most will simply read it as a hypothetical questions, not a URL. I highly doubt anybody seeing it will actually type it into a browser and try to surf there. Waste of money, both the bus wrap and the gtld program as a whole.

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