— .CLUB Domains (@getDotClub) April 18, 2014
According to this tweet made by the .Club Registry, there is at least one bus driving around Vancouver with .Club branding. This might not be the most targeted form of advertising, but it’s pretty clever.
One problem with this advertisement that can easily be resolved is the url that is being promoted on the side of the bus: YourName.Club. If someone visits the url, it does not resolve. I understand it’s being used as a way to illustrate that someone can buy their own name in the .Club extension, but I think that the url should either be forwarded to the main .Club Registry website, or better yet, have a secondary website built. Fortunately, the Registry controls that domain name, so it shouldn’t be difficult to do.
If you see other creative advertising being done by a new gTLD registry, let me know. I think making consumers aware of the new gTLD domain name opportunities will be the key to adoption, and this type of advertising is a unique way to accomplish that.