If you are a regular visitor to Sedo’s website, I am sure you noticed a major change when you visited Sedo.com this morning. Perhaps coincidentally, the last major Sedo website redesign occurred exactly 5 years ago yesterday.
One of the major changes I noticed right away is that there is far more information about buying domain names on the home page. I think this will prove to be helpful to customers who may be less informed about the domain name buying process. I would recommend that they ditch the “How It Works” tab and make that section a feature on the home page that doesn’t require a user to click the tab to read about the process.
Although the first thing visitors will notice is the design changes, I was told that the root of the redesign was to provide an even better functioning website. The company paid particular attention to mobile browsing functionality, as the website is now responsive. There were also changes made to search filters, allowing for more accurate (and time saving) searches.
The company is continuing to work on improvements to its internal infrastructure. I am planning to spend some time going through the website this morning to see what changed.
Sedo is a major end-user facing website that exists to help people sell domain names. As such, if you notice any errors or have suggestions to Sedo, I invite you to share them in the comment section or privately with someone from the company.
Sedo published a press release to discuss the changes that were made to the website and the rationale behind those changes. I have published the press release below for your information:
Sedo Launches Redesigned Website
Upgraded search filters, mobile interface and increased international exposure
Boston, MA – August 2, 2016 – Sedo, the Search Engine for Domain Offers and the world’s largest domain marketplace and monetization provider, today announced the relaunch of its website.
The redesigned interface will feature an all-encompassing new look and feel and improved accessibility for clients, customers and end users of the widely successful marketplace and its suite of domain support services. The mobile friendly web design and optimized usability as well as the improved Chinese language website mark the starting point of a broader, more diverse product portfolio. Beginning with Sedo’s end user interface, the whole website’s infrastructure has begun to be tackled and revamped with further adjustments to continue. Our multi-lingual approach was also at the forefront with websites in additional languages coming soon such as Russian, Dutch, Italian and more.
Sedo CEO Tobias Flaitz said, “We’re very proud of the newly designed website going live. This crucial step upholds Sedo as THE most trusted and leading business partner for global premium domain trading. With this responsive design now available on all devices, the opportunities for success are increased and supported by value adding services and maximizing domain monetization.”
Sedo is consistently the highest performing secondary market for domain names allowing businesses and individuals to secure the best internet addresses so they can be found faster online, improving SEO results and likelihood of new business growth and development. A quality domain name also differentiates companies, startups and small businesses from their competition who may not be utilizing the strongest name or online strategy.
The changes undergone in this relaunch will broaden successful results from the search function, further increasing its ability to compete industry-wide while still maintaining Sedo’s status as a neutral service provider and sales partner, a core tenet of our corporate presence.