Saturday Afternoon Updates

9

This week was extraordinarily busy for the mid-summer. I feel like a lot of things were accomplished and there were quite a few big news stories. Here are a few updates and some advice for domain development and sales.

  • I received several emails from people letting me know they bought a .CO domain name (or many), and now they want advice on what to do with them. I hate writing multiple email replies with the same content, so I will just post it here: “It’s really a wait and see game to see how the aftermarket develops.” It’s like that commercial with an art auction where the winning bidder says, “I’d now like to sell this piece of art I just won.”   There will be an aftermarket, but I don’t have much of an idea about what pricing will be like nor do I know for sure whether they will become valuable or when they will be desired by end users.
  • Similarly, I saw that Francois has expanded his domain investment reach and launched Flipping.co, a website dedicated to .CO domain sales. If you feel the need to cash out now and/or test the waters, that could be a good place to list your names for sale. Knowing Francois’ MO, he will market the hell out of that site in the very near future.
  • Speaking of MO (modus operandi), Mike Sullivan and Brian Null from MO.com interviewed me last week. People frequently ask me about my background, and I hope this interview will answer any questions you may have. Additionally, there are some great entrepreneur interviews on MO.com as well. Brian Null is the owner of MO.com and former owner of GolfCourses.com, and Mike Sullivan is the blogger behind SullysBlog.com.
  • I was watching a baseball game the other night when I saw an advertisement for a pet food company appear behind the batter on the green screen, and it made me think of something I don’t always consider. When using affiliate banner advertisements on websites, it’ smart to coordinate them with national advertising campaigns. I have been using 1800Flowers campaigns coordinated with their ads on tv – especially during the holidays. They may not pay as much as other affiliates for example, but consumers will presumably be more apt to buy with a brand they know and trust.

9 COMMENTS

  1. I love .co I hope millions get developed. Most folks I talk to can’t stop themselves from typing .com when they want to type .co so I hope it’s successful for the extra traffic the .com gets!

  2. I bought two of them just to see how it goes, a small glimmer of hope that these might pay off in the future. Other than that, .com will always the #1. Just checked out flipping.co and did a search for domains with bids, congratulations Rere.co you have 2.

  3. LOL, @Raman, i looked at that list of names and it was like one of the SAT questions .. “find the name that doesn’t belong”. So of course I just whois’d Authentication.co. hmm, who owns that I wonder? 🙂 nice try fry guy

  4. @ Raman and others

    Please stop posting your names here. People who read my blog aren’t dummies and there are plenty of forums to list your names for sale.

  5. You got totally pwned Ramandeep,

    Don’t worry you aren’t first to fall for the hype or to spam after getting a buyers remorse.

  6. Francois also did a great job building NeedContractors.com – a lead generation site for home contractors. He was a strong competitor to my former business. Much respect and good fortune with his new venture.

  7. With any domain the only value which exists is because someone believes they can make money with it – either through development or resale. Currently there is no active end user demand for .CO domains. The branding component of .CO versus other TLDs can be debated. No doubt there were some nice keyword domains acquired this week but most domainers already have more than their fair share of developable domains. What percentage of those will be developed?

  8. I believe that .co will be one of the few popular extensions below .com, .net and .org… I see them being in the league of .tv since they will most likely be considered an international domain extension (as all of the above mentioned are) .co is also short, recognizable, memorable and easy to type. We purchased about 7 of them and will work on monetizing them while listing them for sale or lease.

  9. I bought around 30 pre-launch, a few one word domains for possible re-sale, but mostly looking to develop in competitive worldwide markets. They’re worth every penny (and more), and rank beautifully. I’m certain they’re here to stay.

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