Saturday Afternoon Updates |
Neustar Domain Names

Saturday Afternoon Updates


This week was extraordinarily busy for the mid-summer. I feel like a lot of things were accomplished and there were quite a few big news stories. Here are a few updates and some advice for domain development and sales.

  • I received several emails from people letting me know they bought a .CO domain name (or many), and now they want advice on what to do with them. I hate writing multiple email replies with the same content, so I will just post it here: “It’s really a wait and see game to see how the aftermarket develops.” It’s like that commercial with an art auction where the winning bidder says, “I’d now like to sell this piece of art I just won.”   There will be an aftermarket, but I don’t have much of an idea about what pricing will be like nor do I know for sure whether they will become valuable or when they will be desired by end users.
  • Similarly, I saw that Francois has expanded his domain investment reach and launched, a website dedicated to .CO domain sales. If you feel the need to cash out now and/or test the waters, that could be a good place to list your names for sale. Knowing Francois’ MO, he will market the hell out of that site in the very near future.
  • Speaking of MO (modus operandi), Mike Sullivan and Brian Null from interviewed me last week. People frequently ask me about my background, and I hope this interview will answer any questions you may have. Additionally, there are some great entrepreneur interviews on as well. Brian Null is the owner of and former owner of, and Mike Sullivan is the blogger behind
  • I was watching a baseball game the other night when I saw an advertisement for a pet food company appear behind the batter on the green screen, and it made me think of something I don’t always consider. When using affiliate banner advertisements on websites, it’ smart to coordinate them with national advertising campaigns. I have been using 1800Flowers campaigns coordinated with their ads on tv – especially during the holidays. They may not pay as much as other affiliates for example, but consumers will presumably be more apt to buy with a brand they know and trust.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (9)

    Donna Mahony

    I love .co I hope millions get developed. Most folks I talk to can’t stop themselves from typing .com when they want to type .co so I hope it’s successful for the extra traffic the .com gets!

    July 24th, 2010 at 7:09 pm


    I bought two of them just to see how it goes, a small glimmer of hope that these might pay off in the future. Other than that, .com will always the #1. Just checked out and did a search for domains with bids, congratulations you have 2.

    July 25th, 2010 at 10:13 am

    Domain Animal

    LOL, @Raman, i looked at that list of names and it was like one of the SAT questions .. “find the name that doesn’t belong”. So of course I just whois’d hmm, who owns that I wonder? 🙂 nice try fry guy

    July 25th, 2010 at 11:09 am


    @ Raman and others

    Please stop posting your names here. People who read my blog aren’t dummies and there are plenty of forums to list your names for sale.

    July 25th, 2010 at 1:18 pm


    You got totally pwned Ramandeep,

    Don’t worry you aren’t first to fall for the hype or to spam after getting a buyers remorse.

    July 25th, 2010 at 2:36 pm

    George Pickering

    Francois also did a great job building – a lead generation site for home contractors. He was a strong competitor to my former business. Much respect and good fortune with his new venture.

    July 25th, 2010 at 4:03 pm

    Leonard Britt

    With any domain the only value which exists is because someone believes they can make money with it – either through development or resale. Currently there is no active end user demand for .CO domains. The branding component of .CO versus other TLDs can be debated. No doubt there were some nice keyword domains acquired this week but most domainers already have more than their fair share of developable domains. What percentage of those will be developed?

    July 25th, 2010 at 7:03 pm


    I believe that .co will be one of the few popular extensions below .com, .net and .org… I see them being in the league of .tv since they will most likely be considered an international domain extension (as all of the above mentioned are) .co is also short, recognizable, memorable and easy to type. We purchased about 7 of them and will work on monetizing them while listing them for sale or lease.

    July 26th, 2010 at 1:38 pm


    I bought around 30 pre-launch, a few one word domains for possible re-sale, but mostly looking to develop in competitive worldwide markets. They’re worth every penny (and more), and rank beautifully. I’m certain they’re here to stay.

    September 13th, 2010 at 9:57 pm

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