This week was extraordinarily busy for the mid-summer. I feel like a lot of things were accomplished and there were quite a few big news stories. Here are a few updates and some advice for domain development and sales.
- I received several emails from people letting me know they bought a .CO domain name (or many), and now they want advice on what to do with them. I hate writing multiple email replies with the same content, so I will just post it here: “It’s really a wait and see game to see how the aftermarket develops.” It’s like that commercial with an art auction where the winning bidder says, “I’d now like to sell this piece of art I just won.” There will be an aftermarket, but I don’t have much of an idea about what pricing will be like nor do I know for sure whether they will become valuable or when they will be desired by end users.
- Similarly, I saw that Francois has expanded his domain investment reach and launched Flipping.co, a website dedicated to .CO domain sales. If you feel the need to cash out now and/or test the waters, that could be a good place to list your names for sale. Knowing Francois’ MO, he will market the hell out of that site in the very near future.
- Speaking of MO (modus operandi), Mike Sullivan and Brian Null from MO.com interviewed me last week. People frequently ask me about my background, and I hope this interview will answer any questions you may have. Additionally, there are some great entrepreneur interviews on MO.com as well. Brian Null is the owner of MO.com and former owner of GolfCourses.com, and Mike Sullivan is the blogger behind SullysBlog.com.
- I was watching a baseball game the other night when I saw an advertisement for a pet food company appear behind the batter on the green screen, and it made me think of something I don’t always consider. When using affiliate banner advertisements on websites, it’ smart to coordinate them with national advertising campaigns. I have been using 1800Flowers campaigns coordinated with their ads on tv – especially during the holidays. They may not pay as much as other affiliates for example, but consumers will presumably be more apt to buy with a brand they know and trust.