Report: Sold for $125,000

According to an article today in the Sydney Morning Herald, the domain name was sold in an expired domain name auction for $125,000 (around $129,000USD). The auction was held on NetFleet, a domain name aftermarket and sales venue.

The report states that the buyer is an Australian property developer, and apparently the previous registrant did not realize the domain name had expired.

The sale of is reportedly the highest publicly reported price achieved, significantly higher than the previous high of $33,000 for The article does cite other private sales that may have been higher, including,, and

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. This is only a taste of what is to come.

    The pendulum of value is swinging from .com to cctld

    .Co and all the right of dot that is to follow.

    If is worth $125,000

    imagine what must be worth.

    Plus listen to this. Have any of you heard any

    $1,000,000 plus .com sales recently.

    No. because people now know there is just as

    much value with quality cctlds like .Co and gtlds

  2. Robert, I agree. The vast majority of businesses only want to market within their country so the cctld makes better sense from a domain pov

    Once Domainers realize this investment money will pour into these extensions and fuel a price increase

  3. I saw this yesterday and cross-checked my portfolio to discover that I own – 3rd largest Internet Market after US and China with a roaring property market rooted in fundamental demand.

    I plan to get someone to broker it for me.

  4. I found out and it is a commonly used word there. the real estate business is almost entirely done in english from ads to legal docs. Let’s see how it goes..

  5. RJ- “Property” is the ticket for India. It’s better than “Real Estate”.

    Now, just because someone in Australia paid a lot for theirs doesn’t mean that someone in India is prepared to do the same, but it’s definitely a good sign.

    Didn’t Schwartz write recently about how he picked up and for peanuts?

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