Poll: What is 8.CO Worth? | DomainInvesting.com
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Poll: What is 8.CO Worth?


Tech Cocktail published an extensive article about the 8.CO domain name  that is now  up for auction via Heritage Auctions. You’ll notice that Tech Cocktail uses Tech.CO for its website, so it isn’t a surprise that the author wrote that 8.CO “may just be the luckiest domain on the Web.”

I think the auction is going to do well, and the article cites quite a few factors that could drive the price significantly higher. Some of the factors cited by the author, in addition to some of my own factors:

  • 8.CO is one of the shortest domain names possible. It doesn’t get shorter than single letters, and there aren’t any extensions that have fewer than 2 letters.
  • Major companies have been using single letter .CO domain names: Twitter (T.CO), Google (G.GO), GoDaddy (X.CO), and Overstock (O.CO).
  • .CO has gained popularity amongst startups and is regularly used by startups.
  • 8.com is not available to purchase due to IANA regulations, so it’s not like another company could get that traffic.
  • Numeric domain names are in demand and have been selling for ever increasing prices on the aftermarket. There was a major price increase on 4 number .com domain names, and I’ve seen longer names selling at NameJet and other venues of late.
  • 8 is arguably the most popular number to have in a domain name because of the Chinese market. It is associated with prosperity and success.
  • Numeric domain names with 8 in them have sold for lots of money. For instance 88888.com sold for $245,000 in 2013 and 888.ca sold for $20,000 in 2014.

The live auction will be held at the Waldorf Astoria hotel in New York City on February 9, 2015. Pre-auction bidding has already started, and the current high bid is $17,000 (if you include the buyer’s premium, the price is $19,550). I do not know what the reserve price is, but the estimate is $50,000+.  There are just 30 domain names up for sale in the auction.

What do you think 8.CO is worth? Vote in the poll below:

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (6)


    $50k+, because some Chinese buyers have deep pockets and if they want it…

    January 29th, 2015 at 1:40 pm


    8.com should be released to the public in a completely fair and transparent lottery in which everyone has the same opportunity to win it and pay a normal registration fee, and no sale, bidding, or unfair advantage for the rich, influential and deep-pocketed. Same goes for every other similarly reserved or restricted single character .com.

    Anyone not agree with that?

    January 29th, 2015 at 3:38 pm

      Elliot Silver

      I think it would be the largest sale of all time, and that would likely bring considerable press covering the business.

      In reply to John | January 29th, 2015 at 3:42 pm


      Yes, I think it would probably be the largest sale of all time too, *after* someone has a had a fair opportunity to win it and pay only reg fee the way other domains were originally registered, after which it could easily be sold for $50 – $100 million or more.

      In reply to Elliot Silver | January 29th, 2015 at 3:46 pm


    The 8.co is the great name to start and promote the websites to customers. I vote under $ 25,000. In china most people like 8 numerical number.

    January 29th, 2015 at 7:47 pm


      Under $25,000?…? Much too low. You wouldn’t be bidding in the auction or be associated with someone planning to bid, would you? 😉

      In reply to Dxdomain | January 29th, 2015 at 8:29 pm

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