The story about how Bruce Marler got Credit.Club is interesting, and it has been covered in a variety of news outlets, blogs, and forums. Marler already built a website on the domain name, and it appears to be doing well in Google already.
According to a tweet from .Club Registry CEO Colin Campbell, the Credit.Club website “hits first page of Google after only two weeks for term credit club.”
— Colin.club (@ColinDotClub) January 30, 2015
I did a Google search for that term, and I see that the website is currently ranked in the top 10 results.
Although it is always good to see a website get ranked right away by Google, I think there is still a lot of work to be done to make money on this website. I don’t know how regularly “credit club” is searched, but my gut tells me it’s not a whole lot (perhaps aside from people searching for a Canadian company called Credit Club).
My assumption is that all the news articles and links helped make Google aware of the website quickly. The real challenge will be to continue to grow the website’s Google presence. I presume credit related keyword rankings are competitive, and it will likely be a challenge to get the site ranked for important traffic bearing keywords. I understand that Bruce Marler does web development and marketing for a living, so I am sure it’s a challenge he is ready to fully embrace.
I don’t believe the ranking necessarily means anything special about how Google treats new gTLD extensions. I think it shows exactly what has been said about Google before. These extensions aren’t treated differently than existing extensions. It could have been CreditClub.com or BruceMarlersCreditClub.org, and if it has authoratative links to it, Google will rank it accordingly.
I think it was a good decision for the .Club Registry to not clawback the domain name. That surely would have changed the story into a negative one. I suppose the Registry is lucky that other domain names weren’t hand registered when this glitch occurred.