Pokemon Go has been all over the news the last week or two. Although I have not played Pokemon Go, it seems like almost everybody else has! People have also been registering lots of Pokemon-related domain names. Last week, I wrote an article about nearly 4,000 .com and .net domain names being registered with the word Pokemon in them.
Top sale of the day is pokemongo(.)net for $20,950 at DropCatch. Daily market report: https://t.co/emyOGVJGZl
— NameBio (@NameBio) July 17, 2016
To put things in perspective a bit, this will be one of the top 15 .net sales of 2016 once Ron Jackson adds it to his year to date sales report. It will also likely be listed as one of the top sales of the week when the weekly report is published.
I am not sure why this domain name has such value though. It does not appear to have been developed before, so I doubt there is much traffic. It looks like PokemonGo.net has been registered on and off since 2008.
If someone plans to build a website on it, I would imagine there is some legal risk. I also think there could be ways to use it without legal troubles. I am clearly not an expert in the legal field though. Maybe Nintendo or a related entity bought the domain name and will use it or hold it for defensive purposes. I was not following the DropCatch auction, so I am not sure who was bidding.
It will be interesting to see how the new owner uses the domain name or what is done with it.