Company and brand name trends change over time. Sometimes, it seems like first names are popular brand names, sometimes it is made up words that are in vogue, and other times, it is every-day words that are trending for startup businesses and rebrands. As domain investors, it is important that we stay on top of naming trends because almost all of these new brands are going to need a domain name.
Crunchbase published an article about current naming trends for startups. It is worth a read to get some perspective on what the popular startup brand name trends are right now.
Domain investors should do more than read the occasional news article covering naming trends. In fact, once it is news, the trend may have already passed or be coming to its end. A good way to stay on top of naming trends is to follow various tech websites to see the names of new companies that are emerging. Some of my favorite tech websites that cover startups include TechCrunch, Wired, Crunchbase, Forbes, Hacker News, and pretty much any other good tech publication that covers startups.
I think it can also be helpful to follow startup incubators to see what their startups are choosing for brand names. Many of these businesses won’t take off, but it is worth noting what these entrepreneurs are thinking about when they choose a brand name for their startup. A few popular start up incubators include 500 Startups, Y Combinator, and TechStars.
The vast majority of startup businesses will never be able to afford to buy a great domain name. That being said, there are a ton of average domain names being sold for 4 to 5 figures every day. A domain investor who focuses on buying domain names that can sell in this price range can do really well if they’re buying desirable domain names. The desirability of a domain name can change depending on current naming trends.