Pay Attention to Naming Trends

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Company and brand name trends change over time. Sometimes, it seems like first names are popular brand names, sometimes it is made up words that are in vogue, and other times, it is every-day words that are trending for startup businesses and rebrands. As domain investors, it is important that we stay on top of naming trends because almost all of these new brands are going to need a domain name.

Crunchbase published an article about current naming trends for startups. It is worth a read to get some perspective on what the popular startup brand name trends are right now.

Domain investors should do more than read the occasional news article covering naming trends. In fact, once it is news, the trend may have already passed or be coming to its end. A good way to stay on top of naming trends is to follow various tech websites to see the names of new companies that are emerging. Some of my favorite tech websites that cover startups include TechCrunch, Wired, Crunchbase, Forbes, Hacker News, and pretty much any other good tech publication that covers startups.

I think it can also be helpful to follow startup incubators to see what their startups are choosing for brand names. Many of these businesses won’t take off, but it is worth noting what these entrepreneurs are thinking about when they choose a brand name for their startup. A few popular start up incubators include 500 Startups, Y Combinator, and TechStars.

The vast majority of startup businesses will never be able to afford to buy a great domain name. That being said, there are a ton of average domain names being sold for 4 to 5 figures every day. A domain investor who focuses on buying domain names that can sell in this price range can do really well if they’re buying desirable domain names. The desirability of a domain name can change depending on current naming trends.

9 COMMENTS

      • Of course!!!
        I get many high offers on my marijuana domains everyday but I ain’t selling because I plan to use them.
        I hand reg all my marijuana domains in 2003 while I was reading TheStranger magazine in Seattle about legalization of marijuana.
        MarijuanaGuy.com MarijuanaDomain.com MarijuanaOasis.com and since I love to cook am using MarijuanaSpices.com for my salmon and seafood baking.

  1. I am in Seattle -the high tech capital of the world and I am always the 1st one to know what the latest and the greatest high tech news coming out.
    When you have Boeing ,Amazon, Microsoft, Starbucks ,Domain Tools company and many more in my backyard…that heaven for techie.

    No idea why people live in sh**^%it hole places like that DShame …hot in summer cold aas in winter…..

  2. TechCrunch, Wired, Crunchbase, Forbes, Hacker News, and pretty much any other good tech publication that covers startups””.——-by the time you start reading those magazines or being published………..they are already obsolete old news as most of the techies have already heard years ago!!!

    Tech startup news fly at the speed of light!!

  3. My reply I just posted is not appearing. Great. To summarize, NOT if the people in this very industry and the likes of Estibot have any say in the matter:

    “That being said, there are a ton of average domain names being sold for 4 to 5 figures every day. A domain investor who focuses on buying domain names that can sell in this price range can do really well if they’re buying desirable domain names.”

  4. Well I used to buy trend/ing domains….most of them don’t sell quickly and you need a patience holding them. Sometimes if a trend goes out of fashion, you need to drop. I sold few such domains at reasonable prices but nothing a jackpot. I haven’t bought any such domains in few years.

    But something unique happened yesterday, on my way home from work I was listening to radio and heard about new democratic plan/platform called ‘Green New Deal’. One of the main topic of discussion was economic security for “Unwilling To Work”. I didn’t pay attention and changed the station but here they were again discussing same thing. I came home, same news on TV. Checked news on web and over and over mention of the plan and the term ‘unwilling to work. I searched few domains but most were taken. I found three available domains : GreenNewDealBlog.com, GNDPlan.com and UnwillingToWork.com

    I waited quite some time thinking I shouldn’t waste money and went to bed but couldn’t sleep. As a true domainer, I got up and ended up registering all 3.

    This morning I got up to few emails and once lead from afternic for UnwillingToWork.com
    It never happened before but I don’t know I am kind of very surprised at this.

    I am now thinking of developing a discussion site or blog on this where anybody can post a topic, comment, etc …. more like community blog (not where I write a post or anything). Perhaps, this controversial topic is suited to this kind of site.

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