DomainInvesting.com

A person who has long owned a 3 letter .com domain name reached out to me to try and sell it. It’s a nice domain name and has a great history, but I told her I wouldn’t insult her with what would likely be perceived as a lowball offer. Instead, I shared some advice to help her sell the domain name.

I don’t offer any domain consulting or domain broker services, so I figured I would share this advice in the event someone else is looking for advice on what to do with an unused domain name.

There are three different routes a person can take to sell a domain name. These are not individually distinct, so a person can use a combination of these three options – or even all three options.

I’ve built my business by keeping costs low and reinvesting most of profits into more and better domain names. When I have a nice sale – often after an intense or long negotiation, I like to spend money on something special to celebrate it.

A photo shared by someone named Youssef resonated with me:

Thanks to my domain profits, not my daily job, for this Red Sea beach escape! #RedSea #BeachLife 🌊☀️😂 pic.twitter.com/AKUcXp1nZq

— Youssef (@Aladey) February 14, 2024

I have the lease to own (LTO) option enabled on nearly all of my inventory-quality domain names. The maximum length of the lease term is generally set based on the price of the domain names. There is one category of domain name I won’t offer LTO on – trend domain names.

For trend types of domain names – either a hot topic or something along those lines, I want people to pay in full before using my domain name. I don’t want them to pay a fraction of the cost, use the domain name while the topic is hot, and then dump the domain name back to me once the trend has subsided.