Last Summer, it was announced that Nick Huber and Shaan Puri invested in a company known as Support Shepherd. Last week, the company rebranded as Somewhere after acquiring Somewhere.com for $400,000.

There was a big discussion about the rebrand and domain acquisition on X. Yesterday, Shaan posted a poll on X asking people if they think it was worth $400k to acquire the domain name for the rebrand:

We spent $400,000 on the domain https://t.co/gWHLlUAraL to rebrand Support Shepherd.

What do you think – Worth it or Not?

— Shaan Puri (@ShaanVP) May 21, 2024

With more than 10,000 votes cast, 70%+ answered “no.”

As you know, Elon Musk rebranded Twitter as X last Summer. Last week, the company began forwarding Twitter.com to X.com, a domain name Musk acquired from PayPal in 2017. Incidentally, this domain name was reportedly acquired with the brokerage help of Media Options.

With the seemingly successful domain name change to X.com, I am wondering if this change will inspire other companies to undertake a similar type of rebrand. Migrating a website to a new domain name without harming the business is not an easy task. It can cause problems for a business if not done correctly – not to mention add stress to the employees responsible for ensuring business continuity. X may have proven this can be done on a very large scale.

This morning, I posted a poll on X asking people if they think this rebrand with domain name change will have an impact on other companies considering the same. Vote in the poll and/or share your thoughts below.

Will the seemingly successful X rebrand and domain name change lead to other companies undertaking similar efforts?

— Elliot Silver (@DInvesting) May 20, 2024