DomainInvesting.com

It’s not often that we hear from the founders of a company to discuss why they spent what they did to acquire a specific domain name. Yesterday, CoFounders Co-Founder Chris Koerner shared the rationale behind his company’s $65,000 acquisition of the CoFounders.com domain name:

We spent $65k on a one word domain name, and it was a stupidly easy decision. Below is our thought process.

In fact, we named the company around the domain name, and not the other way around. Why?

1. Instant credibility for the only audience that matters – ours

2. 80-90%… pic.twitter.com/xczNGwlJOK

— Chris Koerner (@mhp_guy) February 20, 2024

When I agree to a negotiated deal on a platform like Dan or Sedo, I have always held the expectation that the payment will be made ASAP. If a buyer did not pay within a couple of days – maybe a day or two longer if it was a large sale – I would ask Dan to cancel the transaction. Perhaps I should be more forgiving.

Within the past couple of months, I have dealt with two counterparties that didn’t pay immediately. Subsequent payment reminders appeared to have gone unanswered. Because communications between buyer and seller cease once a deal is reached, I couldn’t communicate directly with the buyers on the platform. Instead of asking Dan.com to cancel the deals, I connected with these people on LinkedIn.

If you have visited a Squadhelp landing page, chances are good that you have seen their advertising when you visit other websites that have Google advertising banners on display. I regularly see Squadhelp advertising banners with the logos of domain names I visited on their platform.

Squadhelp CEO Darpan Munjal shared that Google Ads recently published a case study highlighting the platform’s advertising campaign and results: