In one of my morning DomainTools monitor emails this morning, I saw that Salesforce.com acquired the Equality.com domain name.

When I visited the domain name this morning to see how it is being used, I was forwarded to a NameCorp contact landing page. NameCorp is a domain name brokerage and consulting firm that was founded by Alan Dunn. Although Alan told me he could not comment on this deal, he did share some insight about the state of the domain name market and private acquisitions:

“We can’t comment on individual deals but big brands continue to purchase the worlds best domain names in private transactions. My estimate is over 90 percent of brand acquisitions are never reported and many of those acquisitions would rank in, and exceed, the top sales published by DNJournal every year. Premium domain name sales are not slowing down, only the available inventory is.”

I did a Google search for Salesforce.com and equality, and I found a section on the company’s website discussing the importance of equality and the company’s Equality initiative. From what I can see, Salesforce seems to be a