Salesforce.com Acquires Equality.com

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In one of my morning DomainTools monitor emails this morning, I saw that Salesforce.com acquired the Equality.com domain name.

When I visited the domain name this morning to see how it is being used, I was forwarded to a NameCorp contact landing page. NameCorp is a domain name brokerage and consulting firm that was founded by Alan Dunn. Although Alan told me he could not comment on this deal, he did share some insight about the state of the domain name market and private acquisitions:

“We can’t comment on individual deals but big brands continue to purchase the worlds best domain names in private transactions. My estimate is over 90 percent of brand acquisitions are never reported and many of those acquisitions would rank in, and exceed, the top sales published by DNJournal every year. Premium domain name sales are not slowing down, only the available inventory is.”

I did a Google search for Salesforce.com and equality, and I found a section on the company’s website discussing the importance of equality and the company’s Equality initiative. From what I can see, Salesforce seems to be a leader in promoting equality across its entire company and beyond. Here’s an excerpt from the description on the main Equality page within the Salesforce.com website:

“Equality is a core value at Salesforce. We believe that businesses can be powerful platforms for social change and that our higher purpose is to drive Equality for all. Creating a culture of Equality isn’t just the right thing to do, it’s also the smart thing. Diverse companies are more innovative and better positioned to succeed in the Fourth Industrial Revolution.”

At Salesforce.com’s developer conference, the company honors people fighting for equality with its Salesforce Equality Awards to “recognize individuals across industries for leveraging their platforms to create a more equal world for all.” CNN also published an article about Salesforce CEO Mark Benioff and his push for equality.

I had previously inquired about the Equality.com domain name in 2016, and the owner was seeking close to mid-6 figures to sell it. He also mentioned a high offer he rejected in the past. It is possible his priced increased since I last inquired, so I will refrain from speculating on the acquisition price.

Interestingly, NameBio shows that Equality.com sold in 2011 via Sedo for $9,101. I am sure the domain name has appreciated in value considerably in the past seven years.

I reached out to the former owner of Equality.com, and I will share an update if he is able to comment about the sale. This is a great domain name, and I am sure the seller got a nice return on his investment.

9 COMMENTS

  1. Hello Elliot,
    Yes, things are heating up with yet another example of what our research is uncovering.
    Institutional Non-Disclosure Sales of (.COM Equimoditty Platform Asset Tax Shelters)have been at the highest levels, We have ever experienced.JAS 8/23/18

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) (Former Rockefeller IBEC Marketing Intelligence Analyst/Strategist) (Licensed CBOE Commodity Hedge Strategist) (Domain Master )http://www.UseBiz.com

    • Hello Elliot,
      Not only are we at a critical inflection point for (.COM Equimoditty Platform Asset Tax Shelters) We also see a quickening Manifestation of a Future explosion in Online Businesses being lead by (.COM Equimoditty Platform Assets). The Wealth generation for (.COM Equimoditty Platform Asset Holders) will in our opinion be Staggering. JAS 8/18/18

      Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) (Former Rockefeller IBEC Marketing Intelligence Analyst/Strategist) (Licensed CBOE Commodity Hedge Strategist) (Domain Master )http://www.UseBiz.com

      • Hello Elliot,
        SEM (A Flawed Expansionary Model)

        All SEM Platforms lack Full Capacity Utilization Metrics. Googles glaring Anti-Competitive Stranglehold is standing in the way of Maximum Online Business expansion. This is a Strategic Reality. The Google Search Engine Marketing Model, is more a business Suppressor than a business Incubator. It is a Marketing Platform that crushes competition and enables Incumbent Platform Monopolies to dominate and thrive over their competitors. The SEM Model is a mass fraud that is holding down Online Business Expansion. The Economies who set free Online Business Expansion from the yoke of Search Engine Marketings Tyrannical Grasp, will be the Global Leaders of Sustained Economic Business Expansion. JAS 8/25/18

        Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) (Former Rockefeller IBEC Marketing Intelligence Analyst/Strategist) (Licensed CBOE Commodity Hedge Strategist) (Domain Master) http://www.UseBiz.com

        • Hello Elliot,
          We also see huge demand for (.COM Equimoditty Platform Asset Tax Shelters)coming from International Interests being spurred by a shift to position their Digital Economies , to compete with competitors like, Google and Facebook to name a few. India for one is a prime catalyst for online business expansion. JAS

          Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) (Former Rockefeller IBEC Marketing Intelligence Analyst/Strategist) (Licensed CBOE Commodity Hedge Strategist) (Domain Master )http://www.UseBiz.com

  2. Hello Elliot,
    We are now in, Fraudulent Financial Instruments Territory, right now ! and have been for seven months now. Manipulative Market programs, are now on Steroids. Extreme Caution is advised !
    Watch for High Volume Reversal Market day, coming very shortly! JAS 8/27/18

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) (Former Rockefeller IBEC Marketing Intelligence Analyst/Strategist) (Licensed CBOE Commodity Hedge Strategist) (Domain Master) http://www.UseBiz.com

  3. Hello Elliot,
    The Mother of All Tax Shelters ! (NO REALLY) !

    Ever heard of the term (.COM Equimoditty Platform Asset) ? You all will be hearing more about these amazing Financial Instrument terms. These Financial Instruments belong to a rare class of Institutional Quality Investment Hybrids of Domain Names.

    (.COM Equimoditty Platform Assets) are Strategically Superior (TAX SHELTERS), whose Internal Compounding Multiples actually compound internally Without Cash Infusions. They are the purest (TAX SHELTERS) to ever manifest. You are all probably wondering why you have never heard them in these definitional terms before ? ANSWER : There is fierce competition for these rare assets. The Really Smart Institutional Money circles do not want you to know about these Strategic Tax Sheltered Cash Cows. Institutional Non-Disclosure Sales of (.COM Equimoditty Platform Asset Tax Shelters)have been at the highest levels, We have ever experienced.JAS 8/23/18

    The true power of any Tax Shelter is its ability to compound internally Tax Free. An investment in a (.COM Equimoditty Platform Asset), puts you in the commanding drivers seat with a one time Money Investment, thats compounding internally, totally free of Taxes. These Fundamental advantages are Super Charged , by the fact that almost always these (.COM Equimoditty Platform Assets) increase in value due to their Rarity. Because of their rapidly increasing values, there is often, No need for further Cash Infusions. Making them the most Powerful Tax Shelters ever Created. This all adds up to supplying Pure Raw Tax Sheltered Asset Build Up. SMART! NO, REALLY SMART!

    We (Contact Group) are recommending, Selling your listed stock investments and replacing with (.COM Equimoditty Platform Assets) ,which are Strategically Superior asset plays. Especially when we see an extreme Bear Market already in play. JAS 8/29/18

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) (Former Rockefeller IBEC Marketing Intelligence Analyst/Strategist) (Licensed CBOE Commodity Hedge Strategist) (Domain Master) http://www.UseBiz.com

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