In one of my morning DomainTools monitor emails this morning, I saw that Salesforce.com acquired the Equality.com domain name.
When I visited the domain name this morning to see how it is being used, I was forwarded to a NameCorp contact landing page. NameCorp is a domain name brokerage and consulting firm that was founded by Alan Dunn. Although Alan told me he could not comment on this deal, he did share some insight about the state of the domain name market and private acquisitions:
“We can’t comment on individual deals but big brands continue to purchase the worlds best domain names in private transactions. My estimate is over 90 percent of brand acquisitions are never reported and many of those acquisitions would rank in, and exceed, the top sales published by DNJournal every year. Premium domain name sales are not slowing down, only the available inventory is.”
I did a Google search for Salesforce.com and equality, and I found a section on the company’s website discussing the importance of equality and the company’s Equality initiative. From what I can see, Salesforce seems to be a leader in promoting equality across its entire company and beyond. Here’s an excerpt from the description on the main Equality page within the Salesforce.com website:
“Equality is a core value at Salesforce. We believe that businesses can be powerful platforms for social change and that our higher purpose is to drive Equality for all. Creating a culture of Equality isn’t just the right thing to do, it’s also the smart thing. Diverse companies are more innovative and better positioned to succeed in the Fourth Industrial Revolution.”
At Salesforce.com’s developer conference, the company honors people fighting for equality with its Salesforce Equality Awards to “recognize individuals across industries for leveraging their platforms to create a more equal world for all.” CNN also published an article about Salesforce CEO Mark Benioff and his push for equality.
I had previously inquired about the Equality.com domain name in 2016, and the owner was seeking close to mid-6 figures to sell it. He also mentioned a high offer he rejected in the past. It is possible his priced increased since I last inquired, so I will refrain from speculating on the acquisition price.
Interestingly, NameBio shows that Equality.com sold in 2011 via Sedo for $9,101. I am sure the domain name has appreciated in value considerably in the past seven years.
I reached out to the former owner of Equality.com, and I will share an update if he is able to comment about the sale. This is a great domain name, and I am sure the seller got a nice return on his investment.