A couple months ago, I learned that the huge category defining domain name Novelties.com was acquired by Bobbleheads.com LLC, which was founded by Warren Royal, the owner and operator of Bobbleheads.com. Although the acquisition was finalized two months ago, the news was not released as the company was negotiating on a few other domain names.
The purchase price is unable to be disclosed due to a non-disclosure agreement.
Warren has been featured on this blog numerous times from turning a $29,112 investment (acquisition of Bobbleheads.com) into a highly successful company that is now funded by venture capital. The company also recently re-launched CustomBobbleheads.com.
Plans for Novelties.com were not disclosed, but I imagine it will be similar to Bobbleheads.com, although it will likely offer a much larger selection of novelty items. As I’ve said in the past, once you figure out a business model that works, you can afford to spend more money on great domain name assets knowing that you can expand your business model to other areas.
Congrats to Warren on this acquisition.